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What is Centro Basis?

At the heart of Basis is its acclaimed omni-channel demand-side platform (DSP), meticulously crafted for remarkable speed and efficiency, which is crucial for the success of your programmatic campaigns. By harnessing Basis' cutting-edge artificial intelligence engine, you can unlock outstanding outcomes for your marketing initiatives. You have the option to choose between algorithmic or machine learning optimization, both of which continually evaluate data from over 30 different campaign metrics to meet your unique goals. This capability empowers you to make well-informed, optimized decisions that boost overall performance. With the robust performance automation offered by Basis, scaling your efforts becomes a seamless task. Engage your audience in real-time with sophisticated geo-fencing features that allow you to identify specific locations on a map, input street addresses, or categorize various target areas. You can create audiences based on users who have frequented a certain location, address, or category. Furthermore, Centro leverages more than 15 years of solid publisher partnerships to provide an unrivaled library of over 2,000 active private marketplace deals from numerous leading websites, guaranteeing you access to exceptional advertising avenues. This vast network not only enhances flexibility and creativity in executing campaigns but also significantly amplifies the potential for impactful results. Ultimately, Basis empowers marketers to navigate the complexities of digital advertising with confidence and precision.

What is Bionic for Agencies?

Top-Rated Media Planning Software This highly acclaimed media planning software, recognized with a 5-star rating and multiple awards, creates impeccable media plans along with visually appealing flowcharts. It simplifies the process of RFPs and Os, ensures smooth trafficking, and provides thorough reporting. Among its numerous features, you'll appreciate the client dashboards and seamless vendor reconciliation, making your media planning experience even more efficient!

Media

Media

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
AgencyAnalytics
DV Publisher Suite
EPICA
Spaceback
Tapad
Zuar Runner

Integrations Supported

Adelphic
Adform
Amazon Ads
Choozle
Facebook Ads
Flashtalking
Libsyn
MediaMath
Meta Ads
Revive Adserver
Roku Advertising
Sizmek Ad Suite

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$125 per user per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Centro

Date Founded

2001

Company Location

United States

Company Website

www.centro.net/solutions/basis/dsp/

Company Facts

Organization Name

Bionic Advertising Systems

Date Founded

1999

Company Location

United States

Company Website

www.bionic-ads.com/agencies/

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Media Buying

Not specified

Media Planning

Not specified

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