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What is Channel99?
By evaluating the performance of different vendors and channels that boost customer engagement, we help you reduce financial inefficiencies, lower customer acquisition costs, and consistently exceed your sales goals. Channel99 unifies marketing and finance teams to eliminate wasteful marketing practices, decrease acquisition expenses, and enhance the reliability of your sales pipeline. With access to relevant contextual benchmarking and collaborative tools tailored for thorough measurement and evaluation of marketing activities across all vendors and channels, you establish an unbiased basis for assessing your digital spending. Discover which channels drive high-quality traffic from targeted accounts and assess your performance in comparison to industry benchmarks on a channel-by-channel basis, which enhances your reporting with essential context. This all-encompassing strategy not only encourages teamwork but also equips you with the insights needed to make well-informed decisions about your marketing initiatives. Ultimately, our goal is to empower your organization to achieve sustained growth by optimizing your marketing investments effectively.
What is CAKE?
Effective oversight of performance marketing in real-time is crucial. With CAKE's robust performance-marketing software, you gain visibility into your marketing initiatives and are equipped to make informed decisions that enhance your strategy. By accurately managing and evaluating partner performance, you can significantly improve your profit margins. Furthermore, the capability to gather, verify, and distribute leads instantaneously helps in maximizing profitability. The multitouch attribution feature enables you to assess the effectiveness of various channels and fine-tune your Return on Ad Spend (ROAS). Additionally, CAKE's Affiliate Marketing Solutions provide essential tools for the efficient management and analysis of your partner marketing program, ensuring you can boost performance and attract high-value partners. Meanwhile, CAKE's Lead Generation Solution efficiently captures and authenticates leads in real-time, while also measuring closed-loop performance to optimize your acquisition strategies for the best possible results. This comprehensive approach allows marketers to stay ahead in a competitive landscape.
Integrations Supported
Adobe Marketo Engage
Anura.io
AnyTrack
CAKE Guest Manager
CTM
Call Sumo
Docyt
IPQS Device Fingerprinting
IPQualityScore
Offer18
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Android
iPhone
Mac
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Online Training
Training Options
Documentation Hub
Online Training
On-Site Training
Company Facts
Organization Name
Channel99
Date Founded
2022
Company Location
United States
Company Website
www.channel99.com
Company Facts
Organization Name
CAKE
Date Founded
2010
Company Location
United States
Company Website
www.getcake.com
Categories and Features
Marketing Attribution
Not specified
Performance Marketing
Not specified
Categories and Features
Affiliate
Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi-Language
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
eCommerce Analytics
Not specified
eCommerce Tools
Not specified
Lead Capture
Dashboard
Lead Distribution
Lead Generation
Lead Capture
Lead Database Integration
Lead Management
Campaign Management
Lead Capture
Source Tracking
Marketing Attribution
Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Multi-Touch Attribution
ROI Tracking
Performance Marketing
Not specified
Referral
Affiliate Marketing
Campaign Management
Contact Management
Lead Engagement
Referral Tracking
Rewards Management
Web Analytics
Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Referral Source Tracking
Site Search Tracking
User Interaction Tracking