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What is ChannelMix?

ChannelMix offers a comprehensive perspective on marketing effectiveness by integrating analysis from all your media, marketing, and sales information. Whether your campaign is minimal or highly intricate, no effort is overlooked. Access to data for your entire sales and marketing teams is made easy through various methods such as API, file transfers, or email. Each package includes a specialized data warehouse capable of accommodating up to 100GB of information. To gain a full understanding of marketing outcomes, ensure that similar fields are aligned across different data sources and channels. ChannelMix employs multi-channel attribution models to enhance media planning and forecasting. For immediate access to analytical data, simply connect to your ChannelMix data warehouse. Additionally, your analytics solution is supported by a dedicated team focused on fostering your company's growth and success. They will also provide tracking strategies and conduct audits, offering tailored recommendations to ensure your tracking aligns seamlessly with your reporting objectives. This commitment to alignment enhances the overall effectiveness of your marketing strategies.

What is Beckon?

Beckon, known as The Source of Truth for Marketingâ„¢, is an essential solution for data management, reporting, and analytics that global brands depend on for informed strategic decision-making. Designed specifically for marketers seeking to maximize their data's potential, Beckon allows users to pinpoint successful strategies, allocate resources wisely, boost ROI, and highlight marketing's impact on overall business performance. Users can uncover and disseminate critical insights through engaging storytelling dashboards, performance scorecards, and vibrant visualizations. The platform ensures automated data management, offers comprehensive performance visibility across multiple channels, provides omnichannel analytics, and features real-time dashboards and scorecards, along with key marketing KPIs. By promoting data-driven decisions that encourage growth, Beckon caters to the diverse needs of marketers, which cannot be met by simply checking off a box. The suite encompasses vital functionalities such as data aggregation, ETL processes, governance, taxonomy creation and normalization, alongside data cleansing and validation, analytics, visualization, reporting, scorecarding, collaboration, and strategic planning, rendering it an essential asset in the contemporary marketing environment. Ultimately, Beckon equips marketers to adeptly handle the intricacies of their data while achieving significant results, thus enabling them to foster a more proactive and insightful marketing approach. In doing so, it transforms how marketing teams engage with data, enhancing their overall effectiveness and alignment with business objectives.

Media

Media

Integrations Supported

AdRoll
Adobe Marketo Engage
Facebook
Google Analytics
LinkedIn
Mailchimp
Salesforce
X (Twitter)
Adobe Analytics
Google Data Studio
Google Drive
Google Sheets
Kochava
Marchex
Optimizely One

Integrations Supported

AdRoll
Adobe Marketo Engage
Facebook
Google Analytics
LinkedIn
Mailchimp
Salesforce
X (Twitter)
Brightcove
Constant Contact
Eloqua
Khoros
Metric Insights

API Availability

Has API

API Availability

Pricing Information

$25,000 per year

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows
Mac
Chromebook
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Online Training

Company Facts

Organization Name

ChannelMix

Date Founded

2007

Company Location

United States

Company Website

channelmix.com

Company Facts

Organization Name

Beckon

Company Location

United States

Company Website

www.beckon.com

Categories and Features

Marketing Analytics

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Web Analytics

Conversion Tracking
Form Analytics
Goal Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Business Intelligence

Not specified

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