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What is ChannelMix?

ChannelMix offers a comprehensive perspective on marketing effectiveness by integrating analysis from all your media, marketing, and sales information. Whether your campaign is minimal or highly intricate, no effort is overlooked. Access to data for your entire sales and marketing teams is made easy through various methods such as API, file transfers, or email. Each package includes a specialized data warehouse capable of accommodating up to 100GB of information. To gain a full understanding of marketing outcomes, ensure that similar fields are aligned across different data sources and channels. ChannelMix employs multi-channel attribution models to enhance media planning and forecasting. For immediate access to analytical data, simply connect to your ChannelMix data warehouse. Additionally, your analytics solution is supported by a dedicated team focused on fostering your company's growth and success. They will also provide tracking strategies and conduct audits, offering tailored recommendations to ensure your tracking aligns seamlessly with your reporting objectives. This commitment to alignment enhances the overall effectiveness of your marketing strategies.

What is Channel99?

By evaluating the performance of different vendors and channels that boost customer engagement, we help you reduce financial inefficiencies, lower customer acquisition costs, and consistently exceed your sales goals. Channel99 unifies marketing and finance teams to eliminate wasteful marketing practices, decrease acquisition expenses, and enhance the reliability of your sales pipeline. With access to relevant contextual benchmarking and collaborative tools tailored for thorough measurement and evaluation of marketing activities across all vendors and channels, you establish an unbiased basis for assessing your digital spending. Discover which channels drive high-quality traffic from targeted accounts and assess your performance in comparison to industry benchmarks on a channel-by-channel basis, which enhances your reporting with essential context. This all-encompassing strategy not only encourages teamwork but also equips you with the insights needed to make well-informed decisions about your marketing initiatives. Ultimately, our goal is to empower your organization to achieve sustained growth by optimizing your marketing investments effectively.

Media

Media

Integrations Supported

Adobe Analytics
Amazon Redshift
Box
Campaign Monitor
Facebook
Five9
Google Analytics
Google Sheets
HubSpot CRM
HubSpot Customer Platform
IBM Watson
Instagram
Lotame
Mailchimp
MySQL
Optimizely One
SQL Server
Tempo Portfolio Manager
X (Twitter)
emfluence Marketing Platform

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

$25,000 per year

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows
Mac
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
Mac

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

ChannelMix

Date Founded

2007

Company Location

United States

Company Website

channelmix.com

Company Facts

Organization Name

Channel99

Date Founded

2022

Company Location

United States

Company Website

www.channel99.com

Categories and Features

Marketing Analytics

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Web Analytics

Conversion Tracking
Form Analytics
Goal Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

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