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Ratings and Reviews 70 Ratings
What is Clay?
Clay is an AI-powered go-to-market platform designed to help organizations identify potential customers, enrich business data, and automate sales and marketing operations. The software combines a marketplace of more than 200 data providers with AI research agents and configurable workflow automation tools. Its prospecting capabilities enable users to identify companies and contacts based on attributes such as industry, employee count, job title, technology usage, and hiring activity. Waterfall enrichment searches multiple data sources to retrieve contact information, company details, and other business intelligence when individual providers have incomplete records. Claygent, the platform's AI research agent, can investigate websites, analyze company information, and collect custom data points that are not readily available through traditional databases. The platform supports account research, total addressable market identification, lead qualification, territory planning, and account-based marketing workflows. Its automation capabilities allow users to build processes for enriching inbound leads, scoring prospects, assigning sales representatives, and updating CRM records. Signal monitoring tools help teams identify relevant events such as employment changes, company growth, funding activity, and other developments that may indicate sales opportunities. Clay integrates with Salesforce, HubSpot, data warehouses, advertising platforms, and external applications through native integrations, APIs, and webhooks. The platform also provides audience management, outbound sequencing, advertising audience synchronization, and tools for creating personalized sales outreach. Its combination of data infrastructure, AI agents, and workflow orchestration enables revenue teams to manage prospect research, customer data maintenance, and campaign execution within a centralized environment.
What is 11x?
Transform your business by employing a 24/7 AI Sales Development Representative, enabling you to access your total addressable market more quickly while effortlessly scaling your team without the usual hiring hurdles. Accelerate your growth by automatically generating a consistent stream of high-quality leads every day. Reach out to a wider array of potential customers with customized messaging that resonates. Optimize every facet of your outreach process, from identifying and researching leads to crafting personalized communications and scheduling meetings. With real-time access to potential buyers across the globe, Alice ensures that you focus on prospects who are most likely to benefit from your solutions right away. Furthermore, she provides insights tailored to your business needs, enhancing your outreach with AI-driven, research-backed information. Alice's ability to uniquely personalize communications outshines that of human representatives, significantly improving conversion rates through a more engaged approach. Additionally, she automates follow-up messages, guaranteeing continuous interaction with prospects and enhancing the overall effectiveness of your outreach strategy. By integrating Alice into your business approach, you not only boost operational efficiency but also forge stronger connections with your target audience, ultimately leading to sustained growth and success. This innovative use of AI technology positions your business at the forefront of customer engagement.
Integrations Supported
G2
Gong
HubSpot CRM
Pipedrive
Salesforce
Slack
Claude Duet
Google
Integrations Supported
G2
Gong
HubSpot CRM
Pipedrive
Salesforce
Slack
Aircall
Google Calendar
API Availability
Has API
API Availability
Has API
Pricing Information
$185/month
Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.
Free Version
Free Trial Offered?
Pricing Information
$3,000/month
Pricing is structured per product, with two digital workers available as standalone or together.
Alice (outbound digital worker) runs prospecting, multi-channel outreach, deliverability infrastructure, and meeting booking. Plans start at $3,000 per month on Growth, billed annually, with capacity for up to 5 end users and 2,000 new prospects per month. Pro and Enterprise tiers scale to 5,000 and 10,000+ prospects respectively, with multi-language outreach (105+ languages), custom integrations, SSO, and dedicated CSM support at the Enterprise level. Alice is priced per lead, not per send: cost stays the same whether a sequence runs three touchpoints or thirty.
Julian (inbound digital worker) qualifies inbound leads in real time across voice, chat, SMS, and WhatsApp. Voice starts at $5,333 per month on Growth (2,000 calls per month). Chat starts at $2,417 per month on Growth (3,000 chats per month, 2 languages). Pro tier supports 4,000 calls and 7,000 chats per month with voice and accent cloning, real-time API lookup, and tailored onboarding. Enterprise supports 50,000+ calls and 100,000+ chats per month, with advanced routing, custom MCP integration, and Alice handoff orchestration.
What's included across all plans:
Onboarding, CRM sync, deliverability infrastructure, knowledge base, meeting scheduling, and analytics. Customers bring their own CRM license and, for SIP calling on Julian, their own telephony provider. SOC 2 Type II compliance is standard. SSO and custom DPA/SLA are included at the Enterprise tier.
Contract structure:
Annual is the default across both products. Pro and Enterprise plans support two- and three-year commitments with discount tiers. Contracts do not auto-renew without 30 days' written notice. Price increases at renewal are capped, and multi-year commitments lock in the current rate for the full term.
Custom pricing. Pro and Enterprise plans are custom-quoted based on contact volume, end users, channels, and concurrency. Growth plan pricing is published.
For full pricing details, please contact us.
Alice (outbound digital worker) runs prospecting, multi-channel outreach, deliverability infrastructure, and meeting booking. Plans start at $3,000 per month on Growth, billed annually, with capacity for up to 5 end users and 2,000 new prospects per month. Pro and Enterprise tiers scale to 5,000 and 10,000+ prospects respectively, with multi-language outreach (105+ languages), custom integrations, SSO, and dedicated CSM support at the Enterprise level. Alice is priced per lead, not per send: cost stays the same whether a sequence runs three touchpoints or thirty.
Julian (inbound digital worker) qualifies inbound leads in real time across voice, chat, SMS, and WhatsApp. Voice starts at $5,333 per month on Growth (2,000 calls per month). Chat starts at $2,417 per month on Growth (3,000 chats per month, 2 languages). Pro tier supports 4,000 calls and 7,000 chats per month with voice and accent cloning, real-time API lookup, and tailored onboarding. Enterprise supports 50,000+ calls and 100,000+ chats per month, with advanced routing, custom MCP integration, and Alice handoff orchestration.
What's included across all plans:
Onboarding, CRM sync, deliverability infrastructure, knowledge base, meeting scheduling, and analytics. Customers bring their own CRM license and, for SIP calling on Julian, their own telephony provider. SOC 2 Type II compliance is standard. SSO and custom DPA/SLA are included at the Enterprise tier.
Contract structure:
Annual is the default across both products. Pro and Enterprise plans support two- and three-year commitments with discount tiers. Contracts do not auto-renew without 30 days' written notice. Price increases at renewal are capped, and multi-year commitments lock in the current rate for the full term.
Custom pricing. Pro and Enterprise plans are custom-quoted based on contact volume, end users, channels, and concurrency. Growth plan pricing is published.
For full pricing details, please contact us.
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
On-Site Training
Training Options
Documentation Hub
Online Training
Company Facts
Organization Name
Clay
Date Founded
2017
Company Location
United States
Company Website
www.clay.com
Company Facts
Organization Name
11x
Date Founded
2023
Company Location
United States
Company Website
www.11x.ai/
Categories and Features
AI Email Writers
Not specified
AI GTM
Not specified
AI Lead Generation Tools
Not specified
AI Sales Agents
Not specified
AI Sales Tools
Not specified
AI SDR
Not specified
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data
Go-To-Market
Not specified
Lead Generation
Contact Discovery
Contact Import/Export
Lead Nurturing
Lead Scoring
Lead Segmentation
Prospecting Tools
Visitor Identification
Sales Prospecting
Not specified
Categories and Features
Agentic AI
Not specified
AI Agents
Not specified
AI Lead Generation Tools
Not specified
AI Sales Agents
Not specified
AI Sales Assistants
Not specified
AI Sales Tools
Not specified
AI SDR
Not specified
AI Voice Agents
Not specified
Lead Generation
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
Lead Management
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Sales
Not specified