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What is Salesforce Consumer Goods Cloud?

As traditional retail channels continue to account for 95% of sales, it is crucial for consumer goods companies to strengthen their partnerships with retailers for successful execution in the market. Brands are now revolutionizing the in-store shopping experience by utilizing Consumer Goods Cloud, a comprehensive platform that consolidates the management of promotional strategies, trade fund allocation, and revenue enhancement into a single interface. This innovative solution provides valuable insights on trade spending effectiveness, allowing companies to optimize their promotional return on investment. Users can also benefit from real-time visibility into trade budgets and financial resources, including current rates and adaptable funding options. The platform simplifies the scheduling and prioritization of store visits, empowering teams to engage effectively with location-specific activities and resources. In addition, it streamlines order placement, ensuring that pricing remains accurate and consistent across multiple devices and connectivity situations. With the ability to prioritize deliveries and oversee fleet operations while maintaining complete visibility into order and fulfillment details, businesses can enhance operational efficiency. This interconnected system ultimately fosters the optimization of trade activities, resulting in improved performance in a fiercely competitive marketplace. By embracing these cutting-edge solutions, companies are better equipped to navigate the evolving retail landscape and address the demands of both partners and consumers effectively. As the retail environment continues to shift, being proactive and adaptive will be key to sustained success.

What is 1Channel?

Top brands frequently allocate substantial resources to strengthen their visibility in retail settings. This effort can take the form of operational tactics such as launching marketing initiatives, enhancing product displays, and using promotional materials at the point of sale, as well as through adherence to agreements with retailers regarding product positioning, visibility, and arrangement on shelves. 1Channel provides an all-encompassing solution that enables businesses to track and assess the effectiveness of these strategies while generating insightful reports that aid in both proactive adjustments and corrective actions. By utilizing these tools, companies can skillfully refine their approaches based on timely data, ensuring they remain competitive in a dynamic market. Ultimately, the ability to leverage real-time insights is essential for businesses striving to optimize their retail performance.

Media

Media

Integrations Supported

Cleo Integration Cloud
KYC Hub
Salesforce

Integrations Supported

Cleo Integration Cloud
KYC Hub
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/consumer-goods-cloud/overview/

Company Facts

Organization Name

Channelplay

Company Location

India

Company Website

www.channelplay.in/

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Sales Force Automation

Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management

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