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What is Salesforce Consumer Goods Cloud?

As traditional retail channels continue to account for 95% of sales, it is crucial for consumer goods companies to strengthen their partnerships with retailers for successful execution in the market. Brands are now revolutionizing the in-store shopping experience by utilizing Consumer Goods Cloud, a comprehensive platform that consolidates the management of promotional strategies, trade fund allocation, and revenue enhancement into a single interface. This innovative solution provides valuable insights on trade spending effectiveness, allowing companies to optimize their promotional return on investment. Users can also benefit from real-time visibility into trade budgets and financial resources, including current rates and adaptable funding options. The platform simplifies the scheduling and prioritization of store visits, empowering teams to engage effectively with location-specific activities and resources. In addition, it streamlines order placement, ensuring that pricing remains accurate and consistent across multiple devices and connectivity situations. With the ability to prioritize deliveries and oversee fleet operations while maintaining complete visibility into order and fulfillment details, businesses can enhance operational efficiency. This interconnected system ultimately fosters the optimization of trade activities, resulting in improved performance in a fiercely competitive marketplace. By embracing these cutting-edge solutions, companies are better equipped to navigate the evolving retail landscape and address the demands of both partners and consumers effectively. As the retail environment continues to shift, being proactive and adaptive will be key to sustained success.

What is Blue Yonder Retail Planning?

Enhance your growth potential by optimizing your strategies related to clustering, pricing, and promotions, so that you can consistently satisfy customer preferences. As customers increasingly transition among physical stores, online platforms, and home delivery services, inventory management has become more complex than ever. Retail spaces are evolving into multifunctional hubs that serve not only as retail locations but also as distribution centers and sites for online order pickups and returns, leading to necessary adjustments in store design and staffing. In this complicated landscape, it is crucial for retailers to implement robust merchandise operations systems to improve efficiency and maintain oversight of inventory levels. Blue Yonder provides an integrated planning suite tailored for accurate inventory management, ensuring that products are available at the right time, place, and price. By utilizing our comprehensive retail merchandising system, retailers can enhance both annual and same-store sales, improve their sales pattern analysis, elevate conversion rates, boost revenue, and cultivate customer loyalty amid a rapidly changing market. Adopting these innovations will not only position retailers to succeed but also prepare them to adapt to future market shifts effectively. Ultimately, embracing such advancements is vital in order to navigate the competitive landscape with confidence.

Media

Media

Integrations Supported

Cleo Integration Cloud
Salesforce

Integrations Supported

Cleo Integration Cloud
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/consumer-goods-cloud/overview/

Company Facts

Organization Name

Blue Yonder

Date Founded

1985

Company Location

United States

Company Website

blueyonder.com/solutions/retail-planning-and-category-management

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

Demand Planning

Capacity Planning
Data Visualization
Historical Reporting
Inventory Optimization
Planned vs Actual Tracking
Product Introduction Planning
Promotions Management
Replenishment Management
Sales Forecasting
Supply Forecasting

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Space Management

Change Management
Design Management
Floor Plans & Maps
For Offices
For Retail
Occupancy Management
Planogramming
Shelf Planning
Space Reservation
Usage Tracking / Analytics

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