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What is Salesforce Consumer Goods Cloud?

As traditional retail channels continue to account for 95% of sales, it is crucial for consumer goods companies to strengthen their partnerships with retailers for successful execution in the market. Brands are now revolutionizing the in-store shopping experience by utilizing Consumer Goods Cloud, a comprehensive platform that consolidates the management of promotional strategies, trade fund allocation, and revenue enhancement into a single interface. This innovative solution provides valuable insights on trade spending effectiveness, allowing companies to optimize their promotional return on investment. Users can also benefit from real-time visibility into trade budgets and financial resources, including current rates and adaptable funding options. The platform simplifies the scheduling and prioritization of store visits, empowering teams to engage effectively with location-specific activities and resources. In addition, it streamlines order placement, ensuring that pricing remains accurate and consistent across multiple devices and connectivity situations. With the ability to prioritize deliveries and oversee fleet operations while maintaining complete visibility into order and fulfillment details, businesses can enhance operational efficiency. This interconnected system ultimately fosters the optimization of trade activities, resulting in improved performance in a fiercely competitive marketplace. By embracing these cutting-edge solutions, companies are better equipped to navigate the evolving retail landscape and address the demands of both partners and consumers effectively. As the retail environment continues to shift, being proactive and adaptive will be key to sustained success.

What is CB4?

Cutting-edge and intuitive AI solutions are now available to transform retail operations and resolve in-store challenges. It's time to bid farewell to operational frustrations and embrace content store teams and happy customers. While efficient retail execution is essential, data indicates that retailers can lose as much as 3-5% of their total sales due to persistent in-store issues. You may have carefully set your pricing, strategically staffed your stores, and continuously improved your product selections, but these initiatives have their limits. Human mistakes can derail sales and diminish the hard work you've put into the shopping experience, preventing customers from acquiring their preferred items and adversely affecting both sales figures and customer satisfaction. It's crucial to eliminate these obstacles for good. Surprisingly, 84% of store managers have expressed their satisfaction with CB4, largely due to our cutting-edge algorithms that deliver precise recommendations and enhance revenue. Our platform allows managers to efficiently delegate tasks or quickly resolve problems on their own, leading to a more seamless operation overall. When you incorporate our solution, you’ll not only boost operational efficiency but also foster a more enjoyable shopping experience that keeps customers coming back. By addressing these challenges, you can position your retail business for lasting success and growth.

Media

Media

Integrations Supported

Cleo Integration Cloud
Collate
Salesforce

Integrations Supported

Cleo Integration Cloud
Collate
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/consumer-goods-cloud/overview/

Company Facts

Organization Name

CB4

Date Founded

2010

Company Location

United States

Company Website

cb4.com

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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