Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • GWI Reviews & Ratings
    201 Ratings
    Company Website
  • Vehicle Acquisition Network (VAN) Reviews & Ratings
    54 Ratings
    Company Website
  • Jama Connect Reviews & Ratings
    416 Ratings
    Company Website
  • Qloo Reviews & Ratings
    23 Ratings
    Company Website
  • InterProse ACE Reviews & Ratings
    147 Ratings
    Company Website
  • D&B Hoovers Reviews & Ratings
    1,201 Ratings
    Company Website
  • Visual Visitor Reviews & Ratings
    251 Ratings
    Company Website
  • CoachIQ Reviews & Ratings
    45 Ratings
    Company Website
  • Bryt Software Reviews & Ratings
    19 Ratings
    Company Website
  • Auvik Reviews & Ratings
    678 Ratings
    Company Website

What is Experian Consumer View?

Leverage the extensive consumer insights available through Experian marketing services to enhance your comprehension of your target audience, create new business avenues, and enable impactful engagements across diverse platforms. Through ConsumerView, companies can boost their operational effectiveness by tapping into a rich spectrum of data characteristics. This encompasses essential consumer demographics, including age, gender, marital status, child status, and income brackets. Additionally, events in consumers' lives, such as becoming parents, relocating, or purchasing homes, can offer valuable perspectives. Insights into automotive ownership not only reveal the types of vehicles consumers currently possess but also their likelihood of future purchases. Furthermore, Experian's detailed national consumer credit file provides predictive financial segments that deliver area-specific aggregated credit information. Purchase behavior data can illuminate past buying patterns and anticipate future purchasing trends across a variety of categories, as well as offer insights into consumer decision-making processes and their preferred marketing communication channels. By utilizing these comprehensive insights, companies can customize their approaches for enhanced engagement and overall success, ultimately leading to a more tailored customer experience.

What is Atlas DX?

Atlas DX is a cloud-based solution that enhances Affinitiv's approaches to sales, customer service, and retention marketing within the automotive industry. This all-encompassing platform utilizes predictive analytics to improve not only initial purchases but also repeat transactions and long-term customer loyalty, thereby elevating performance for both original equipment manufacturers (OEMs) and dealerships alike. With Atlas DX, businesses can reach consumers through highly tailored communications across various channels, including online, offline, and face-to-face interactions, thanks to Affinitiv's unique 360-degree insights into automotive buyers and their vehicles. The platform's integration enables dealers to engage with consumers via their preferred media and even allows for the scheduling of service appointments directly from marketing materials. By refining marketing initiatives for both dealers and OEMs, Atlas DX significantly enhances the overall consumer experience. Marketers can craft cohesive and innovative messages that are specifically designed for target audiences by analyzing demographic, behavioral, and psychographic data. This targeted approach not only maintains the effectiveness of marketing strategies but also ensures they remain relevant amidst fierce competition, ultimately strengthening the bonds between consumers and automotive brands. Through this innovative platform, Affinitiv paves the way for a more engaged and loyal customer base in the automotive market.

Media

Media

Integrations Supported

Experian Mosaic

Integrations Supported

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Experian

Date Founded

1980

Company Location

United States

Company Website

www.experian.com/marketing/consumer-view

Company Facts

Organization Name

Affinitiv

Company Location

United States

Company Website

www.affinitiv.com/atlas/

Categories and Features

B2B Data

Not specified

Consumer Data

Not specified

Categories and Features

Popular Alternatives

Popular Alternatives

Dealer.com Reviews & Ratings

Dealer.com

Cox Automotive