Convead vs. Aurea Campaign Manager

Collect email addresses to re-engage returning customers on your website while updating them on exclusive promotions and offers. Initiate this process quickly and easily, without needing any technical skills. We collect and enhance behavioral data not only from your website but also from various external sources. The information from each visitor is compiled into a detailed profile that captures interactions across several channels, behaviors, and past purchases. By analyzing these behavioral trends, we can create dynamic audience segments tailored to specific interests. Customized marketing campaigns are then developed through various tools such as web widgets, automated and standalone emails, web push notifications, and chat interactions. In addition, we evaluate the results in real time and compile comprehensive reports that guide future marketing strategies. This method ensures ongoing enhancement and refinement of marketing initiatives, allowing for a better alignment with customer preferences and expectations. By continuously adapting our approach, we strive to foster stronger relationships with customers and drive higher engagement rates.

Improve your segmentation tactics by effectively leveraging behavioral data. The Automated Campaign Manager (ACM) simplifies the automated email dispatch process for both trigger-based and drip campaigns while managing mailing lists, contacts, and segments to ensure peak deliverability. By gaining a thorough understanding of your customer base, you can achieve accurate list segmentation and targeting, capitalizing on behavioral insights to enhance the impact of each campaign significantly. With ACM, you can track real-time revenue generated from campaigns and evaluate their success through metrics such as conversions, revenue contributions, and overall website performance. Employing multivariate (or A/B) testing has the potential to significantly boost the revenue driven by email campaigns. The platform increases your ability to perform ongoing tests by incorporating intuitive A/B testing seamlessly into the message creation process. Additionally, you can easily integrate Campaign Manager with other tools from the software library, enhancing your deployment process. Whether you aim to upgrade an existing solution, substitute an expensive standalone product, or explore innovative options without incurring risks, an Aurea subscription provides you access to all available products. This versatility enables you to customize your marketing strategies to align more closely with your business goals, fostering a more targeted approach to reaching your audience. Ultimately, adopting these advanced tools and strategies can lead to improved customer engagement and increased revenue.