CounterSocial vs. CounterBalance

Adaptive Security was founded in 2024 by seasoned entrepreneurs Brian Long and Andrew Jones. Since inception, the company has raised over $50 million from top-tier investors including OpenAI, Andreessen Horowitz, and executives from Google Cloud, Fidelity, Plaid, Shopify, and other industry leaders. Adaptive defends organizations against sophisticated, AI-driven cyber threats such as deepfakes, vishing, smishing, and spear phishing. Its next-generation security awareness training and AI phishing simulation platform enables security teams to deliver ultra-personalized training that adapts to each employee’s role, access level, and exposure. This training leverages real-time open-source intelligence (OSINT) and features highly convincing deepfake content—including synthetic media of a company’s own executives—to mirror real-world attack vectors. Through AI-powered simulations, customers can continuously assess and improve organizational resilience. Hyper-realistic phishing tests across voice, SMS, email, and video channels evaluate risk across every major vector. These simulations are fueled by Adaptive’s AI OSINT engine, giving teams deep visibility into how attackers might exploit their digital footprint. Today, Adaptive serves global leaders like Figma, The Dallas Mavericks, BMC Software, and Stone Point Capital. With an industry-leading Net Promoter Score of 94, Adaptive is redefining excellence in cybersecurity.

Sumsub is an all-encompassing verification platform that facilitates global customer onboarding, accelerates access, lowers expenses, and combats digital fraud effectively. By integrating robust verification processes with enhanced conversion rates across the globe, Sumsub offers a comprehensive suite tailored to diverse requirements, including KYC/AML checks, KYB verifications, payment fraud mitigation, and facial recognition authentication. This versatility not only streamlines operations for businesses but also enhances user experience, making it a preferred choice in the realm of digital verification solutions.

Haystack bridges the gap between every employee in your organization and the essential people, resources, and information necessary for their growth and success. By offering a fun, intuitive, and informative way to kick off the day, Haystack transforms the employee experience. Its customizable branding and modular design allow organizations to easily showcase key resources, foster a strong cultural identity, and share valuable knowledge. With automated multi-channel delivery and insightful analytics, reaching employees at optimal moments becomes effortless. This approach enables staff to spend less time searching for information and more time focusing on their objectives. Haystack simplifies knowledge sharing, ensuring that employees can access vital materials from anywhere in the world. As teams expand and evolve, maintaining connections can become challenging, but Haystack’s comprehensive employee profiles and company directory create a sense of proximity among colleagues, making them feel as if they are just a room away. Ultimately, this platform not only enhances productivity but also cultivates a cohesive company culture.

Curbside Laundries stands out as the premier provider of wash and fold software tailored specifically for laundromats. Their point-of-sale software streamlines the wash and fold operations, significantly reducing errors, and includes an integrated solution for laundry pickup and delivery. Customers can conveniently arrange laundry pickups using their mobile devices, while the Curbside platform oversees the entire process from start to finish. Created by experienced laundromat owners, this software is currently utilized by hundreds of laundromats across the U.S., having facilitated over 2 million orders and processed more than 90 million pounds of laundry through the Curbside system. At Curbside Laundries, our offerings extend beyond mere software; we deliver valuable insights to assist you in expanding your business. Furthermore, we invite our clients to take complimentary tours of our Long Beach, California laundromat, where we annually handle over $1,500,000 in wash and fold services from a single site, showcasing the effectiveness of our software in real-world operations. This hands-on experience allows potential clients to observe firsthand the capabilities and advantages of our system.

Introducing intelligent, effective, and discreet People Counters and Analytics for the physical world. Our innovative solution simplifies the process of deploying, capturing, analyzing, and reporting the foot traffic within any given location. Additionally, we offer the option to monitor and report occupancy levels in real-time. We support a variety of sectors, including Retail, Education, Gaming, Religious Institutions, Corporate Offices, and more, helping them to understand and respond to their visitor trends. For retailers, we provide a tailored package designed to evaluate traffic performance, encompassing metrics such as conversion rates and service quality. Our seamless integrations facilitate the combination of point-of-sale data with staffing information. Moreover, the Retail Equation simulator allows users to experiment with different scenarios to boost sales and serves as a valuable educational resource to comprehend the interplay between traffic, staffing, conversion rates, and service excellence. By leveraging these insights, businesses can make informed decisions to optimize their operations.

Bravo Store Systems — Built by Pawnbrokers, for Pawnbrokers With roots spanning five generations of pawnbroking, Bravo Store Systems builds software that powers the modern pawn business—fast, compliant, and connected. Created by pawnbrokers who know the realities of the counter, Bravo is more than a point-of-sale—it’s a platform designed to simplify work, protect profits, and keep every transaction audit-ready. Thousands of pawn and FFL operators trust Bravo every day to manage loans, buys, sales, and compliance with unmatched accuracy. The system unites everything—counter operations, eCommerce, reporting, and customer engagement—into one seamless experience. Key Advantages: • Predictive Pricing Estimator: Consistent, data-backed valuations that protect margins and reduce debate at the counter. • Task Manager: Replaces endless reports with role-based tasks that save 15–20 hours a week while ensuring nothing is missed.* • Compliance Confidence: e4473 validation at save, instant A&D posting, and digital retention—making your store audit-ready 24/7. • MobilePawn App: Customers can renew, make payments, and shop online anytime—keeping your store connected beyond the counter. • Pickup-First eCommerce: List once, sell in-store—driving visibility without losing foot traffic. Bravo helps you spend less time managing software and more time serving customers, growing revenue, and protecting your FFL and pawn license with confidence. From single-store independents to multi-store enterprises, Bravo delivers the ROI, reliability, and innovation today’s pawnbrokers need to stay ahead. Bravo Store Systems — Run faster. Lend smarter. Stay audit-ready 24/7.

TotalView provides comprehensive network monitoring and straightforward root-cause analysis of issues, using clear, accessible language. This solution tracks every device and all interfaces associated with those devices, ensuring nothing is overlooked. Furthermore, TotalView delves deep by gathering 19 different error counters, along with performance metrics, configuration details, and connectivity data, allowing for a holistic view of the network. An integrated heuristics engine processes this wealth of information to deliver clear, easily understandable insights into problems. With this system, even junior engineers can tackle complex issues, freeing up senior engineers to concentrate on higher-level strategic initiatives. The main product encompasses all essential tools required for maintaining an optimally functioning network, including configuration management, server and cloud service monitoring, IP address management (IPAM), NetFlow analysis, path mapping, and diagramming capabilities. By utilizing TotalView, you can achieve complete visibility of your network, enabling you to resolve issues more swiftly and efficiently, ultimately enhancing overall network performance.

Paladin Point of Sale is an all-in-one retail solution built to help independent businesses streamline operations and improve performance. It combines in-store POS, mobile selling, and a ready-to-launch online store, allowing retailers to sell wherever their customers are. Paladin is tailored for specialized industries including hardware, lumber, pharmacy, feed and seed, and general retail. The system integrates EDI with national and regional distributors, helping stores manage inventory accurately without overstocking. Built-in tools support multi-store management, inventory tracking, and daily operations with ease. Paladin also provides managed cybersecurity services to safeguard business systems and sensitive customer information. Its intuitive interface allows store owners to manage operations without advanced technical skills. Dedicated account managers guide businesses through installation and setup for a smooth launch. With USA-based 24/7 support, help is always available when issues arise. Paladin operates on flexible monthly agreements with no long-term contracts or hidden fees. For more than 45 years, Paladin has focused on empowering local communities by supporting local retailers. It is a trusted partner designed to help independent stores run better and grow sustainably.

Iris delivers powerful, easy-to-use identity and cyber protection solutions that help organizations protect their customers from identity theft, fraud, and digital threats — while driving engagement, retention, and new revenue opportunities. As a B2B2C provider, Iris enables businesses to seamlessly integrate identity protection into their existing products, platforms, and customer journeys. Iris offers multiple deployment models to meet different business and technical needs: • Identity Protection API: A scalable API solution that allows organizations to embed a suite of solutions that can be mixed and matched directly into their applications — while maintaining full control over branding and user experience. • Micro-Experiences: Prebuilt, customizable components that can be quickly embedded into websites or apps, enabling fast time-to-market with minimal development resources. • OnWatch® Portals: Fully managed, white-labeled identity protection platforms for organizations that prefer a turnkey solution. Iris solutions include dark web monitoring, credit monitoring, high-risk transaction monitoring, social media monitoring, caller ID monitoring, scam analysis & support, dynamic risk assessment tools, robust device protection software, data removal tools, do-it-for-you fraud resolution services, and more. Organizations use Iris to enhance customer trust, differentiate their offerings, reduce customer churn, and increase customer lifetime value. With proven results — including revenue generation, increased retention, and improved customer satisfaction — Iris transforms identity protection into a strategic business advantage. Backed by Generali and more than 20 years of experience, Iris combines global scale, advanced technology, and expert-led support to deliver meaningful protection and measurable outcomes.

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