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What is Creative|Spark?

Ipsos partners with leading brands and creative agencies during the full spectrum of the creative development process to design, evaluate, and enhance impactful campaigns that bolster brand visibility. Creative|Spark functions as a Creative Assessment tool that streamlines the creative process, allowing advertisers and agencies to quickly comprehend, evaluate, and improve their creative outputs to foster brand growth. This cutting-edge solution is currently available in various countries, including Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, the United Kingdom, and the United States, with future expansions to more regions anticipated. Creative|Spark assesses how effectively your creative content captures and sustains Branded Attention, while also measuring its effects on both short-term and long-term brand performance through a unique combination of cognitive responses, lingering sentiments, and immediate emotional feedback, all reinforced by metrics validated against sales data. Moreover, the platform can deliver actionable insights in as little as 24 hours, facilitating swift decision-making. This rapid reporting enables brands to quickly adjust their strategies based on the most recent evaluations of creative performance, ensuring they remain competitive and responsive in a dynamic marketplace. By leveraging such insights, brands can continually optimize their campaigns for maximum impact and engagement.

What is Caliber?

Caliber is an enterprise stakeholder intelligence platform that provides real-time insight into how customers, employees, investors, and the public perceive an organization. By continuously measuring trust, reputation, and brand performance across markets, Caliber enables executives to evaluate stakeholder sentiment, understand the drivers behind shifts, and make more informed decisions that support communication, risk management, and strategic planning.

Media

Media

Integrations Supported

RepVault

Integrations Supported

RepVault

API Availability

Has API

API Availability

Has API

Pricing Information

$5,900
Free Trial Offered?
Free Version

Pricing Information

10,000 € annually
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos.digital/creative-spark

Company Facts

Organization Name

Caliber

Date Founded

2018

Company Location

Denmark

Company Website

www.groupcaliber.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

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