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What is CreativeOS?

CreativeOS is an AI-powered creative operating system that helps marketing teams create, test, manage, and launch conversion-focused campaigns faster. The platform gives users access to more than 20,000 templates for ads, emails, landing pages, social posts, and campaign creative across niches such as fashion, beauty, DTC, SaaS, fitness, food, tech, wellness, pets, education, and more. Users can browse templates by niche, platform, strategy, or brand, save favorites into collections, customize designs, and export finished creative in seconds. Templates can be edited directly in the CreativeOS editor, Canva, or Figma, making the platform accessible to teams with or without design skills. CreativeOS also includes an AI Lab that helps teams analyze creative performance, generate copy, score ads, build campaign concepts, and improve messaging. Customer Voice turns reviews, comments, and support tickets into ad hooks based on real customer language. Copy Lab generates headlines, hooks, CTAs, and email subject lines, while Concept Studio creates scored creative concepts grounded in brand data, references, and customer insights. Creative Analyzer identifies why an ad may not be converting and provides scoring across multiple dimensions with rewrite suggestions. Funnel Check evaluates ad-to-landing-page continuity, Live Resonance scores copy in real time, Image Iteration creates new visual variations, and Template Match recommends frameworks based on uploaded ads. CreativeOS also supports team workflows through AI-powered briefs, shared projects, task boards, collections, deadlines, assignments, brand libraries, and multi-channel campaign planning. With subscription plans and managed services available, CreativeOS helps brands, agencies, media buyers, and growth teams reduce creative bottlenecks, scale testing, and launch more professional campaigns at a lower cost than traditional creative production.

What is Creative|Spark?

Ipsos partners with leading brands and creative agencies during the full spectrum of the creative development process to design, evaluate, and enhance impactful campaigns that bolster brand visibility. Creative|Spark functions as a Creative Assessment tool that streamlines the creative process, allowing advertisers and agencies to quickly comprehend, evaluate, and improve their creative outputs to foster brand growth. This cutting-edge solution is currently available in various countries, including Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, the United Kingdom, and the United States, with future expansions to more regions anticipated. Creative|Spark assesses how effectively your creative content captures and sustains Branded Attention, while also measuring its effects on both short-term and long-term brand performance through a unique combination of cognitive responses, lingering sentiments, and immediate emotional feedback, all reinforced by metrics validated against sales data. Moreover, the platform can deliver actionable insights in as little as 24 hours, facilitating swift decision-making. This rapid reporting enables brands to quickly adjust their strategies based on the most recent evaluations of creative performance, ensuring they remain competitive and responsive in a dynamic marketplace. By leveraging such insights, brands can continually optimize their campaigns for maximum impact and engagement.