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What is CreativeX?
Create a system that can automatically assess creative content against predefined standards of excellence prior to its release, ensuring it integrates smoothly with multiple Digital Asset Management (DAM) systems. By analyzing both real-time data and historical trends, this system will provide insights into the uptake of creative excellence benchmarks and their influence on media efficiency and the overall success of content. Consistent branding has been shown to significantly improve key performance indicators related to brand awareness and sales. Yet, maintaining this consistency is increasingly difficult due to the fast-evolving, fragmented, and intricate nature of today’s media environment. Our solution is designed to support you in overcoming these challenges. By keeping an eye on key elements such as color palettes, slogans, packaging aesthetics, and brand representatives, you can realize a remarkable increase in brand effectiveness, potentially reaching up to 34% with well-branded campaigns. Our platform enables you to monitor distinctive brand features, ranging from celebrity endorsements to packaging designs and sound logos, while effortlessly connecting to advertising accounts and DAMs for the automatic review of both new and existing creative materials. This thorough monitoring guarantees that your brand remains strong and influential across all platforms, while also adapting to changing market demands. Ultimately, this approach not only safeguards brand integrity but also enhances its overall market presence.
What is Akamai Media Analytics?
In today’s digital landscape, audiences expect instant access to video content that provides a fluid experience across different devices. Any factors that hinder this experience, such as slow loading times, poor video quality, and interruptions, can lead to reduced viewer engagement, higher drop-off rates, negative brand impressions, and a lower likelihood of viewers returning. It is crucial to understand the strong connection between video quality, reliable performance, and overall business success. Gaining an understanding of your audience's online viewing behaviors from both a quality and engagement perspective is vital for assessing the health of your business. Moreover, having clear visibility into video performance metrics is essential for uncovering critical viewer insights that can impact your business’s long-term viability. By focusing on these elements, companies can ensure that their offerings resonate with audience needs and foster greater viewer loyalty. Ultimately, this strategic emphasis can pave the way for enhanced customer satisfaction and a more robust competitive edge in the marketplace.
Integrations Supported
Akamai
Amazon
Evolv Al
Facebook
Instagram
Snapchat
X (Twitter)
YouTube
Integrations Supported
Akamai
Amazon
Evolv Al
Facebook
Instagram
Snapchat
X (Twitter)
YouTube
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
CreativeX
Date Founded
2015
Company Location
United States
Company Website
www.creativex.com
Company Facts
Organization Name
Akamai Technologies
Date Founded
1998
Company Location
United States
Company Website
www.akamai.com/products/media-analytics
Categories and Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Categories and Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking