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What is Pega Customer Engagement Platform?

Engaging with customers has grown increasingly complex as they seek personalized, consistent, and relevant interactions with brands on multiple platforms. Your customer engagement system should ideally streamline this process; however, many current solutions are unwieldy and do not effectively meet the demand for customized interactions. A large number of these platforms encounter difficulties when it comes to integrating vital information from various organizational data silos, which is essential for addressing customer inquiries in real time across all communication channels. Pega Marketing marks a significant leap forward in the realm of customer engagement solutions. By leveraging sophisticated customer analytics and real-time business rules, Pega continually evaluates the context of each customer interaction, recommending the best offer, content, channel, and action for optimal engagement. Employing Pega allows businesses to build stronger connections with their customers, moving beyond traditional segmentation approaches towards a holistic strategy for customer experience across every channel, thus improving overall satisfaction and loyalty. Furthermore, this cutting-edge platform equips organizations with the agility to quickly respond to evolving customer needs and preferences, fostering a more adaptive and effective engagement strategy that can change as market dynamics shift. Ultimately, this responsiveness can lead to a more enriched customer journey and long-term brand loyalty.

What is Airship?

Airship is utilized by numerous leading brands worldwide to foster deeper connections with their customers through tailored and pertinent interactions. The platform prioritizes mobile engagement and leverages data to enable brands to concentrate on the unique needs of each customer instead of merely deciding on marketing channels. By streamlining the process, Airship enhances the ability to boost customer lifetime value in a multi-channel landscape. Furthermore, Airship refines every customer experience throughout various digital interfaces, managing trillions of interactions via mobile applications, push notifications, and mobile wallets, thereby ensuring a seamless engagement across all platforms.

Media

Media

Integrations Supported

AT Internet
Amazon Web Services (AWS)
Amplitude
Applicaster
Drupal
Freshpaint
Gimbal by Infillion
Google Cloud Storage
Ketch
Kubit
Meltano
Mixpanel
Mok
Pandium
Salesforce
Salesforce Agentforce Marketing
Segment
WordPress
Workers by Delos
mParticle

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Version

Supported Platforms

Not specified

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Pegasystems

Date Founded

1983

Company Location

United States

Company Website

www.pega.com/customer-engagement-platform

Company Facts

Organization Name

Airship

Date Founded

2009

Company Location

United States

Company Website

www.airship.com

Categories and Features

Customer Engagement

Not specified

Categories and Features

Customer Engagement

Analytics
Churn Management
Communication Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Mobile Marketing

Not specified

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Expiry Notifications
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing

2-Way Messaging
Mass Texting
Message Personalization
Mobile Coupons
Reporting/Analytics
Scheduled Messaging

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