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What is Customer Lifecycle Marketing?

Identifying ideal customers is just the beginning; they require ongoing nurturing to thrive. What strategies can you implement to foster their growth? By guiding them smoothly through every phase of their journey, they can discover the appropriate content and connections needed at each step. Right On Interactive excels in this area, enabling organizations to gain clear insights into a prospect's relationship with a brand, tracking their evolution from a potential buyer to an enthusiastic advocate, and determining the best methods to enhance their lifetime value in the process. This approach not only strengthens customer loyalty but also contributes to long-term business success.

What is Axioma CRM?

Axioma CRM is tailored for businesses focused on service delivery, allowing you to place customer satisfaction at the forefront while improving service excellence. In today's dynamic work settings, having an online-accessible CRM system is essential, as it provides the flexibility and mobility required to retrieve critical information using various devices. To maintain consistency and alignment across all departments, it is vital to have smooth integration with other business systems. With the modules offered by Axioma CRM, you can effectively oversee your contact database, providing a comprehensive view of updated details—including activities, emails, exchanged documents, current negotiations, and customer requests—all consolidated on a single screen in real time. Moreover, you have the opportunity to cultivate your database through targeted initiatives designed to build customer loyalty and attract new leads. The marketing module within Axioma CRM equips you to pinpoint specific target demographics and communicate with them in a tailored manner. By adopting this integrated framework, not only do you streamline your operations, but you also significantly improve your overall approach to engaging with customers, fostering stronger relationships and driving business growth in the long run.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
Oracle Cloud Infrastructure

Integrations Supported

Amazon Web Services (AWS)
Oracle Cloud Infrastructure

API Availability

Has API

API Availability

Has API

Pricing Information

$300 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Right On Interactive

Date Founded

2006

Company Location

United States

Company Website

www.rightoninteractive.com

Company Facts

Organization Name

Axioma

Company Location

Italy

Company Website

axioma.it/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

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