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What is DTScout?

Bringing together leading data firms around the world with numerous small and mid-sized publishers enables precise marketing to the right audiences across multiple channels. By leveraging structured information about hundreds of millions of global users, it becomes possible to improve user experiences through customized advertisements while also boosting revenue streams. Whether you require standardized or bespoke data solutions, effectively scaling your platform is within reach. It is vital to ensure that your messaging targets the appropriate demographics; DTS data not only strengthens your market presence but also positions you for growth into new territories. Choosing personalized and relevant advertisements not only enhances your revenue but also elevates your users’ engagement online. We prioritize online privacy and support user empowerment by providing informed choices; our data methodologies exclude personally identifiable information (PII) and comply with voluntary privacy standards. DTS operates as a centralized hub, linking you to millions of publishers and enabling over a billion daily interactions, thereby solidifying your business's footprint in the digital domain. Additionally, our dedication to ethical data practices and privacy guarantees that advertisers and users can interact in a reliable and secure environment, fostering trust and enhancing the overall quality of digital advertising. In this rapidly evolving digital landscape, maintaining a strong ethical stance on data usage is not just beneficial but essential for long-term success.

What is Affinity Solutions?

Affinity Solutions offers a cutting-edge platform designed to analyze consumer purchasing behaviors, delivering valuable insights that assist brands, media entities, retailers, banks, and financial organizations in grasping the intricacies of genuine consumer spending tendencies. By leveraging data from over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions amounting to over $4 trillion in expenditure, the platform delivers a rich analysis of consumer habits. Its sophisticated AI engine, named Comet, meticulously processes raw transaction data, guaranteeing precision through rigorous filtering and normalization, while merging multiple sources to present a unified perspective of consumer actions. Upholding a strong commitment to privacy, it employs anonymization techniques and enriches the datasets with demographic and lifestyle insights, categorizing purchases according to brand, channel, and geographic location, thus enabling real-time activation and measurement of insights. The platform comprises various modules, such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, which empower marketers to identify market opportunities, develop targeted prospect and buyer audiences, and link media impressions directly to measurable purchase outcomes. This holistic strategy not only enhances the understanding of consumer behavior but also significantly optimizes the impact of marketing initiatives, fostering a more effective approach to reaching potential customers. Ultimately, Affinity Solutions equips businesses with the tools necessary to thrive in an increasingly competitive marketplace.

Media

Media

Integrations Supported

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk

Integrations Supported

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

DTScout

Date Founded

2014

Company Location

Israel

Company Website

www.dtscout.com

Company Facts

Organization Name

Affinity Solutions

Date Founded

2005

Company Location

United States

Company Website

www.affinity.solutions/

Categories and Features

Categories and Features

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