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What is Datastream Group?

Harness the potential of vast data streams with Datastream's cutting-edge solutions that transform unrefined data into actionable insights, thereby ensuring the effectiveness of your marketing initiatives and significantly enhancing customer engagement. Our comprehensive array of data services and products is meticulously crafted to offer a competitive advantage and yield innovative results. By leveraging our precise data, marketing analytics, and proficiency in data management, your organization can achieve unprecedented levels of success. The Datastream Group offers an extensive lineup of digital solutions aimed at elevating your business performance. When combined with our superior data offerings, the result is an extraordinary targeted impact alongside improved profitability. With more than 300 million records, our exclusive onedb product integrates our top-tier databases into a unified resource for both omni-channel and multi-channel marketing strategies. This adaptable tool is suitable for a variety of offline and online platforms and is available for both purchase and lease, empowering organizations to make informed decisions and enhance their marketing strategies effectively. In doing so, businesses can unlock new opportunities and drive growth in an increasingly competitive landscape.

What is Experian Consumer View?

Leverage the extensive consumer insights available through Experian marketing services to enhance your comprehension of your target audience, create new business avenues, and enable impactful engagements across diverse platforms. Through ConsumerView, companies can boost their operational effectiveness by tapping into a rich spectrum of data characteristics. This encompasses essential consumer demographics, including age, gender, marital status, child status, and income brackets. Additionally, events in consumers' lives, such as becoming parents, relocating, or purchasing homes, can offer valuable perspectives. Insights into automotive ownership not only reveal the types of vehicles consumers currently possess but also their likelihood of future purchases. Furthermore, Experian's detailed national consumer credit file provides predictive financial segments that deliver area-specific aggregated credit information. Purchase behavior data can illuminate past buying patterns and anticipate future purchasing trends across a variety of categories, as well as offer insights into consumer decision-making processes and their preferred marketing communication channels. By utilizing these comprehensive insights, companies can customize their approaches for enhanced engagement and overall success, ultimately leading to a more tailored customer experience.

Media

Media

Integrations Supported

LiveRamp
Lotame
Sovrn

Integrations Supported

Experian Mosaic

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Datastream Group

Date Founded

2000

Company Location

United States

Company Website

datastreamgroup.com

Company Facts

Organization Name

Experian

Date Founded

1980

Company Location

United States

Company Website

www.experian.com/marketing/consumer-view

Categories and Features

B2B Data

Not specified

Consumer Data

Not specified

Real Estate Data

Not specified

Categories and Features

B2B Data

Not specified

Consumer Data

Not specified

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