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What is Datos?

Datos is a global leader in providing clickstream data, focusing on the licensing of anonymized and privacy-compliant datasets that prioritize safety for both clients and partners in a competitive environment. By tapping into clickstreams from millions of users across desktop and mobile platforms, Datos offers this valuable information through accessible data feeds. The core mission of the company is to produce clickstream data that is built on a foundation of trust and is geared toward delivering tangible results. Renowned enterprises around the globe depend on Datos to provide the insights essential for navigating the intricacies of the digital world with confidence. Among the company's key products is the Datos Activity Feed, which offers a detailed perspective on the entire conversion funnel by tracking every page visit and examining various user behaviors. Furthermore, the Datos Behavior Feed delivers comprehensive information about user trends, which significantly deepens businesses' comprehension of their target audience. By persistently innovating its offerings, Datos guarantees that its clients are well-prepared to adjust to the rapid developments in the digital sphere, thus enhancing their strategic capabilities. As the digital landscape continues to evolve, Datos remains committed to empowering its partners with the tools they need to succeed.

What is Adobe Brand Visibility?

Adobe Brand Visibility functions as a robust generative engine optimization tool tailored for large-scale brands, allowing teams to grasp, refine, and assess how artificial intelligence systems recognize, cite, and characterize their brand presence. It provides valuable insights across various AI platforms, including ChatGPT, Claude, Perplexity, Google AI Mode, Google AI Overviews, and Microsoft Copilot, along with benchmarking capabilities for share-of-voice and understanding the interactions of AI crawlers with websites. Utilizing data derived from over 281 million AI search prompts, clickstream analytics, competitive evaluations, SEO authority, and diverse search signals, it identifies where brands may be lacking in AI-generated responses and emphasizes the topics, prompts, and content investments that can enhance their visibility. The platform creates actionable briefs that demonstrate how a single optimization effort can improve a range of related topics, while also revealing where competitors are excelling or where market gaps exist. Furthermore, teams can tackle challenges like blocked crawlers, missing structured data, 404 errors, and technical geo-related issues directly at the CDN edge or the content source, minimizing the need for engineering support and simplifying the enhancement of brand representation within AI systems. This capability not only streamlines operations but also equips teams with the necessary insights to make strategic decisions that fuel brand expansion and visibility. Ultimately, this empowers businesses to stay ahead in a competitive landscape by effectively leveraging AI technologies.

Media

Media

Integrations Supported

ChatGPT
Claude
Google AI Mode
Google AI Overviews
Microsoft Copilot
Perplexity

Integrations Supported

ChatGPT
Claude
Google AI Mode
Google AI Overviews
Microsoft Copilot
Perplexity

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Datos

Date Founded

2019

Company Location

United States

Company Website

datos.live/

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/brand-visibility.html

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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