Online Shopper vs. DealerDNA vs. CarGurus

For five decades, CDK has been delivering innovative solutions that empower dealers to manage their operations and forge stronger connections with customers at over 15,000 retail sites throughout North America. The CDK Dealership Xperience enhances the potential for dealers by offering a range of sophisticated solution suites that integrate smoothly with our Foundations Suite, thereby driving performance improvements. • Foundations Suite: This is the foundational element of the platform that provides essential, built-in capabilities necessary for effectively managing all dealership workflows while ensuring an exceptional customer experience from the outset. • Fixed Operations Suite: Recognized as the most extensive solution available, it enables dealers to cultivate customer loyalty, optimize parts and service operations, and enhance profitability. • Modern Retail Suite: This suite minimizes friction in the buying process and elevates customer engagement and revenue by streamlining and simplifying the purchasing experience that consumers now anticipate. • Intelligence Suite: It leverages the power of data-driven insights to enhance performance and foster customer loyalty through the use of advanced analytics, artificial intelligence, and machine learning. In summary, CDK's comprehensive offerings are designed to address the evolving needs of dealerships and their customers, ensuring they remain competitive in a rapidly changing market landscape.

Vehicle Acquisition Network (VAN) is a purpose-built vehicle sourcing platform that enables car dealerships to acquire high-margin, fast-turning used vehicles directly from private sellers—bypassing auctions, reducing acquisition costs, and accelerating inventory turn. Today’s automotive market is more competitive than ever. Wholesale prices are climbing, auction fees are rising, and reconditioning delays eat into profitability. VAN solves this by giving dealers the tools and talent they need to target, engage, and acquire for-sale-by-owner (FSBO) vehicles in their local market with speed and efficiency. With VAN, dealers can: Access thousands of local private-party listings in real time Use AI-powered filters to find the most profitable cars Automate personalized outreach and follow-up with sellers Track communications, tasks, and acquisition progress in one unified CRM Eliminate auction fees, transport delays, and wholesale surprises For stores that lack time or staff to do this work in-house, VAN also offers a Managed Buyer program—a turnkey service where VAN’s expert acquisition team works on your behalf to find, contact, and negotiate with private sellers. It’s like hiring a full-time buyer without the overhead. Whether you're a single rooftop looking for more control or a large group scaling a private-party acquisition strategy, VAN adapts to your dealership's workflow and goals. Dealers using VAN regularly see faster turn times, higher front-end grosses, and more predictable inventory pipelines. Trusted by over 250 rooftops across the U.S. and Canada, VAN is how modern dealers compete with Carvana, CarMax, and other direct-to-consumer disruptors—by sourcing smarter, not just spending more.

iPaper is a high-end SaaS platform designed to transform your printed materials, such as leaflets and catalogs, into engaging, interactive shoppable flipbooks that can be disseminated across all your digital platforms. You can effortlessly embed and distribute your flipbooks on various marketing channels and your own website, with our platform ensuring they maintain a visually appealing format on any device and at any size. The core features of iPaper are designed specifically to help you attract more visitors and boost sales. Users can incorporate a shopping basket feature within their flipbooks, enabling customers to make purchases directly from the catalog. Additionally, you have the flexibility to enhance your flipbooks with various multimedia elements like images, videos, product links, forms, newsletters, pop-ups, and calls-to-action, which serve to engage visitors and facilitate their purchasing decisions. However, the manual process of adding or modifying these enhancements can be quite labor-intensive; fortunately, iPaper simplifies this through its automation tools, allowing for seamless enrichment. Getting started with iPaper transcends merely crafting an aesthetically pleasing catalog; it empowers retailers to build a fully automated, interactive marketing channel that not only drives traffic but also motivates consumers to make purchases. Ultimately, iPaper represents a strategic investment in enhancing customer engagement and streamlining the shopping experience.

Greenhouse is the only hiring platform you’ll ever need. Their industry-leading, AI-powered software supports every stage of your hiring process – from sourcing to onboarding – helping you make the best hires, faster, every time. More than just an ATS, Greenhouse is a true hiring partner, empowering companies to reduce recruiting costs and hire top talent quickly, consistently and fairly. Today, more than 7,500 customers across diverse industry verticals and scaling goals use Greenhouse to help them hire for what’s next. With Greenhouse, organizations can cut recruiting costs and ensure every hire is the right hire. Their industry-leading, AI-powered software supports every stage of the hiring process, from sourcing to onboarding, empowering companies to hire top talent quickly, consistently and fairly – today and as their business grows. With a structured hiring approach at its core, Greenhouse makes it easy to define the role, requirements and attributes of a successful candidate before a job is posted, enabling internal alignment and more confident, data-driven decisions. Greenhouse Real Talent™ enhances this process by helping teams identify and prioritize real, qualified candidates while detecting fraud, spam and impersonation attempts.

RetailEdge is an intuitive and comprehensive point of sale (POS) and inventory management software tailored for retail enterprises, developed by High Meadow Business Solutions. This platform encompasses multi-location capabilities, seamless credit card processing, website integration, and mobile POS functionality, alongside gift card management features. It also supports secure mobile payment options like Apple Pay and EMV, while integrating with various e-commerce platforms for streamlined order processing, price adjustments, and gift card management tasks. What sets us apart? 1. A one-time payment for the software eliminates ongoing fees. 2. The hybrid software architecture keeps all data locally stored, ensuring quick real-time access even during internet outages or slow connections. 3. It includes a complimentary hour of training with real experts, aimed at organizing your inventory effectively and guiding you through the myriad of robust tools available to enhance your business growth. 4. Optional ongoing support and updates are tailored to meet your business requirements affordably. 5. Our integrated credit card processing is equipped with the latest features, designed to secure the lowest transaction fees, enabling you to maximize your savings.

Bullseye stands out as an innovative dealer and store locator platform that effectively attracts a larger client base. Unlike typical locators, Bullseye empowers businesses to interact with customers through localized content, enhance lead generation, and boost foot traffic. Additionally, it fosters strong connections between companies and their agents, dealers, and other partners. Partners appreciate Bullseye for its SEO-optimized landing pages and its automated system for managing leads in real time. The platform allows for seamless integration of partner pages into your website, showcasing their work and establishing customer trust. With two decades of expertise, Bullseye encompasses all the essential features one would anticipate from a contemporary locator service. These features include intuitive search interfaces, a robust API, detailed reporting, third-party integrations, and comprehensive tools for managing users, categories, locations, custom data fields, and location oversight. Overall, it serves as a thorough solution for organizing all location-related information and guiding customers to dealers, agents, stores, and other sites, ultimately driving business success. Furthermore, the platform continually evolves to meet the changing needs of its users, ensuring sustained relevance in a competitive market.

SBS Banking Platform is a cutting-edge, cloud-native solution that provides financial institutions with the flexibility to scale according to their own needs, delivering seamless, digital-first experiences that can be accessed anytime, anywhere. Designed as a fully integrated, front-to-back platform, it fosters innovation across a variety of sectors, including retail banking, corporate banking, and neobanking. From digital and open banking services to deposits, payments, lending, and regulatory compliance, SBS Banking Platform equips financial institutions in the EMEA region with everything they need to stay ahead of the curve in an increasingly competitive market. By providing customizable solutions that align with the specific needs of each institution, the platform supports continuous growth and innovation. SBS Banking Platform is trusted by leading banks, earning recognition from industry giants such as Gartner, Forrester, NelsonHall, and IBS for its significant impact on the banking industry. Recent acknowledgments from Omdia for digital banking, Chartis for regulatory reporting, and NelsonHall for Cloud, SaaS & BPaaS reinforce the platform’s commitment to excellence and its position as a leader in modern banking technology. By streamlining operations and enhancing customer experiences, SBS Banking Platform is driving the future of digital banking.

As a business proudly owned by veterans and employing over 70% veterans, we are led by former Navy SEALS and honor our commitment to service as an Official Partner of the Navy SEAL Foundation and an Executive Sponsor of the SEAL Legacy Foundation. Trident 1 stands out as a leading point of sale solution tailored for gun retailers, providing essential tools for managing retail operations, processing payments, and fostering customer relationships. Recognized as the top provider of the first comprehensive FFL software specifically designed for the firearms retail sector, Trident 1 integrates all necessary systems into one streamlined solution, ultimately saving you both time and money. By simplifying your operations, Trident 1 allows you to concentrate on meeting your customers' needs effectively. Accessible from any device and location, this cloud-based software offers flexibility that modern retailers require. Our expertise spans retail sales, range management, compliance, industry-leading integrations, secure payment processing, and exceptional customer service, all delivered from the United States. In our dedication to excellence, we continuously seek to enhance the user experience and adapt to industry changes.

Square POS is an easy-to-use point-of-sale solution that offers a comprehensive array of features for managing various retail operations. Users can efficiently track inventory and sales, process payments online, and issue digital receipts. This versatile system is compatible with both Android and iOS devices. Notably, Square POS can operate offline by saving transaction data locally, automatically syncing with the cloud once an Internet connection is reestablished. Users can keep track of essential details like product names, pricing, and quantities with ease. Additionally, it includes functionalities such as barcode scanning, discount applications, credit card processing, gift card management, and the ability to handle refunds, making it a valuable tool for businesses of all sizes. With its user-friendly interface and robust capabilities, Square POS is designed to enhance the overall customer experience while streamlining operations.

Vibe Retail is a retail-exclusive, cloud-based point-of-sale and commerce operations platform built for businesses that sell physical products across one or many locations. While most POS platforms spread their development across restaurants, services, and hospitality, Vibe Retail is engineered solely for retail, resulting in workflows and capabilities that reflect how retailers actually buy, move, sell, and track inventory. The platform acts as a centralized system of record for products, inventory, customers, staff, and suppliers, accessible through a mobile-friendly interface. Retailers can oversee inventory across stores and warehouses, manage product attributes and variations (such as size, color, and material), issue and receive purchase orders, track supplier deliveries, generate custom barcodes, and move stock between locations with real-time visibility. At checkout, Vibe Retail supports a broad range of retail payment methods, including credit and debit cards, cash, checks, gift cards, and EBT. It also accommodates retail-specific workflows such as layaway programs, serialized item tracking, delivery fulfillment, customer loyalty, and branded receipts, with the ability to print receipts directly from mobile devices on the sales floor. For retailers operating both online and in-store, Vibe Retail connects with ecommerce platforms like Shopify and WooCommerce, keeping inventory levels, orders, and customer data synchronized across channels. The system includes over 40 real-time analytical reports that provide insight into sales trends, inventory movement, store performance, and operational efficiency, alongside tools for managing promotions and discounts. By concentrating exclusively on retail and no other verticals, Vibe Retail delivers a focused POS and operations environment designed to help retailers reduce complexity, maintain data consistency, and scale with greater operational control.