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What is MeridianLink Decision Lender?

MeridianLink® DecisionLender® helps financial institutions win more indirect auto loans by streamlining the dealer experience and accelerating funding. Dealers can submit applications through leading portals, receive instant decisions, e‑contract, and get funded faster—while institutions reduce errors, improve pull‑through, and operate more efficiently. Flexible workflows let teams align lending processes to their business, including decision rules, dealer scoring, verification, STIPs, and funding steps. Automated counteroffers keep deals moving by instantly presenting alternative loan options. Dynamic pricing and dealer reserve calculations ensure competitive, consistent offers that protect margins. With integrations across DealerTrack, RouteOne®, CUDL®, Kelley Blue Book®, Black Book®, and CARFAX®, plus tools like e‑contracting, digital docs, ACH, real‑time reporting, advanced decisioning, and a mobile‑ready interface, DecisionLender helps institutions close more deals, faster.

What is Autotrader?

Autotrader B2B offers a diverse range of digital marketing, advertising, analytics, and retail tools designed exclusively for automotive dealerships, with the goal of connecting dealers to potential buyers who are actively on the lookout for vehicles. This comprehensive suite presents tailored solutions for both Franchise and Independent dealers, including listing packages that highlight new, used, and specialty vehicles for enthusiastic shoppers while providing flexible visibility options and advanced merchandising tools. Moreover, real-time analytics enable dealerships to pinpoint which vehicles resonate most with consumers, allowing them to make data-driven decisions effectively. The platform also features digital retailing capabilities that enhance the online purchasing experience, allowing consumers to calculate payments, evaluate trade-in values, and apply for financing from any device, thus optimizing the sales process prior to a customer's visit to the dealership. In addition, distance retailing functions allow dealers to broaden their outreach beyond local constraints by advertising delivery services and employing virtual selling strategies, ultimately strengthening their market presence and expanding sales opportunities. By integrating these cutting-edge features, Autotrader B2B not only helps dealerships increase their sales but also significantly improves the overall car buying journey for customers, making it more convenient and user-friendly than ever before. As a result, the platform fosters a more efficient marketplace that benefits both dealers and buyers alike.

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Integrations Supported

AutoTempest
Dealer.com
Dealertrack DMS
MeridianLink One
VinSolutions Connect CRM
vAuto

Integrations Supported

AutoTempest
Dealer.com
Dealertrack DMS
MeridianLink One
VinSolutions Connect CRM
vAuto

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MeridianLink

Date Founded

1998

Company Location

United States

Company Website

www.meridianlink.com/products/decisionlender/

Company Facts

Organization Name

Autotrader US

Date Founded

1998

Company Location

United States

Company Website

b2b.autotrader.com/solutions/

Categories and Features

Loan Origination

Amortization Schedule
Audit Trail
Closing Documents
Compliance Management
Customer Database
Digital Signature
Document Management
Fee Management
Loan Processing
Online Application

Categories and Features

Auto Dealer

Accounting
Buy-Here-Pay-Here
Collections Management
Contact Database
Customer Database
Document Management
F&I Management
Financing Management
Form Printing
Inventory Management
Lease Management
New Car Dealer
New Car Lot
Online Inventory
Parts Management
Sales Management
Service Department
Used Car Lot
Website Integration

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