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What is MeridianLink Decision Lender?

MeridianLink® DecisionLender® helps financial institutions win more indirect auto loans by streamlining the dealer experience and accelerating funding. Dealers can submit applications through leading portals, receive instant decisions, e‑contract, and get funded faster—while institutions reduce errors, improve pull‑through, and operate more efficiently. Flexible workflows let teams align lending processes to their business, including decision rules, dealer scoring, verification, STIPs, and funding steps. Automated counteroffers keep deals moving by instantly presenting alternative loan options. Dynamic pricing and dealer reserve calculations ensure competitive, consistent offers that protect margins. With integrations across DealerTrack, RouteOne®, CUDL®, Kelley Blue Book®, Black Book®, and CARFAX®, plus tools like e‑contracting, digital docs, ACH, real‑time reporting, advanced decisioning, and a mobile‑ready interface, DecisionLender helps institutions close more deals, faster.

What is DealerCenter?

DealerCenter stands out as a cutting-edge and reliable Dealer Management System (DMS) tailored for independent dealers. It offers an extensive array of features including inventory management, BHPH portfolio oversight, CRM capabilities, and seamless integration with QuickBooks Accounting. Additionally, it provides access to essential resources such as NADA, KBB, Manheim MMR, AutoCheck, and Carfax, along with credit reports from Experian, Equifax, and TransUnion. To get started, simply visit DealerCenter.com and set up your DealerCenter account today. This platform is designed to streamline operations and enhance efficiency for dealers in the market.

Media

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Integrations Supported

MeridianLink One

Integrations Supported

AutoSweet
Birdeye
HelloRamp.ai
QuickBooks Online
Spyne
craigslist

API Availability

API Availability

Pricing Information

Schedule a demo to see the solution in action and receive a customized pricing plan tailored to your organization's unique needs and goals.

Pricing Information

$60.00/month
Bundle pricing available.

Core system:
FAST DMS - $ 60.00/month
Pricing for add-ons:
CRM - $ 65.00/month
Buy Here Pay Here - $ 50.00/month
Website - $ 75.00/month
Online Ad Post (with Craigslist) - $99.00/month + $ 5.00 each Craigslist post
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MeridianLink

Date Founded

1998

Company Location

United States

Company Website

www.meridianlink.com/products/decisionlender/

Company Facts

Organization Name

Nowcom Corporation

Date Founded

1996

Company Location

United States

Company Website

www.dealercenter.com/get-a-demo/

Categories and Features

Loan Origination

Audit Trail
Closing Documents
Compliance Management
Customer Database
Digital Signature
Document Management
Fee Management
Loan Processing
Online Application

Categories and Features

Auto Dealer

Accounting
Buy-Here-Pay-Here
Collections Management
Contact Database
Customer Database
Document Management
F&I Management
Financing Management
Form Printing
Inventory Management
New Car Dealer
New Car Lot
Online Inventory
Sales Management
Used Car Lot
Website Integration

Automotive CRM

Not specified

Dealership Management

Not specified

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