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What is DeeperDive?

DeeperDive, an innovative generative AI answer engine developed by Taboola, is specifically designed to be integrated directly into publisher websites, enabling users to ask questions and receive immediate, context-aware answers without leaving the page. By leveraging the publisher's existing content alongside insights from Taboola's vast user data—which reflects the interactions of hundreds of millions of users each day—it identifies relevant topics and delivers answers grounded in credible journalism. This groundbreaking tool significantly enhances the reader's experience by pinpointing trending questions and matching them with content that engages audience interests in real-time, ultimately assisting publishers in providing more engaging and tailored interactions. Additionally, DeeperDive promotes a conversational style of interaction, allowing users to pose follow-up questions and explore related articles, leading to a more enriching research experience compared to traditional search methods. This interactive element not only increases user engagement but also empowers readers to discover a wider array of information effortlessly, making it an invaluable asset for both publishers and their audiences alike. As a result, DeeperDive represents a significant leap forward in how information can be accessed and consumed in today's digital landscape.

What is Brax?

Brax is a cutting-edge platform tailored for agencies and brands to manage their advertising efforts through a cohesive and centralized dashboard. Picture the convenience of making updates to all your campaigns at once. With the Native Power Editor from Brax, modifying any aspect of your campaigns is a breeze, thanks to its intuitive spreadsheet-like interface that simplifies the launch and optimization of your advertisements. Moreover, it facilitates direct comparisons across different platforms, providing valuable insights into the overall effectiveness of your brand's native advertising. You can easily import and link data from your current tools, such as Google Analytics, which allows you to track performance metrics across campaigns, content, and publishers at any time. Say goodbye to the errors that stem from human oversight and the financial burdens of incorrect assumptions. Brax gives you the ability to set up your tracking tags just once, ensuring accurate and reliable data for the long term. In addition, you can leverage macros to automatically insert campaign names, ad IDs, and publisher IDs, further boosting your productivity. This all-encompassing solution guarantees that your advertising initiatives are not only impactful but also well-informed, leading to better decision-making and improved results. Overall, Brax represents a significant advancement in how brands approach their advertising strategy.

Media

Media

Integrations Supported

Taboola

Integrations Supported

Taboola
Google Analytics
Outbrain
Revcontent
Voluum
Yahoo DSP

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$199 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Taboola

Date Founded

2007

Company Location

United States

Company Website

www.taboola.com/deeperdive/

Company Facts

Organization Name

Brax

Date Founded

2014

Company Location

United States

Company Website

www.brax.io

Categories and Features

AI Tools

Not specified

Categories and Features

Campaign Management

Not specified

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