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What is Dema?

Dema is revolutionizing the conventional approaches to analytics and business intelligence by transforming commerce data into precise, actionable insights. This innovative approach enables teams to react quickly and make well-informed decisions in diverse fields, including marketing tactics and inventory oversight. Through Dema's profit marketing mix modeling, companies can refine their marketing investments and accurately attribute revenues and costs to various channels, thus fostering profitable expansion. The platform stands out for its user-friendly nature, functioning as a no-code solution that can be deployed effortlessly without the need for technical skill, while also easily integrating with e-commerce systems. By analyzing real-time commercial data, Dema delivers extensive insights into profitability regarding products, marketing initiatives, and customer behavior, empowering businesses to make intelligent, data-driven choices on the spot. Leveraging cutting-edge AI and machine learning methodologies, Dema anticipates essential metrics such as revenue, profit, customer lifetime value, inventory status, and marketing budgets. This high level of accuracy in planning allows businesses to approach their futures with assurance and strategic foresight. Furthermore, the capability to effortlessly connect with a variety of external tools from different marketing and e-commerce platforms not only boosts operational efficiency but also propels growth to new heights. Ultimately, Dema transcends mere data handling; it focuses on empowering businesses to leverage that data for a competitive edge while fostering a culture of informed decision-making throughout the organization.

What is CAKE?

Effective oversight of performance marketing in real-time is crucial. With CAKE's robust performance-marketing software, you gain visibility into your marketing initiatives and are equipped to make informed decisions that enhance your strategy. By accurately managing and evaluating partner performance, you can significantly improve your profit margins. Furthermore, the capability to gather, verify, and distribute leads instantaneously helps in maximizing profitability. The multitouch attribution feature enables you to assess the effectiveness of various channels and fine-tune your Return on Ad Spend (ROAS). Additionally, CAKE's Affiliate Marketing Solutions provide essential tools for the efficient management and analysis of your partner marketing program, ensuring you can boost performance and attract high-value partners. Meanwhile, CAKE's Lead Generation Solution efficiently captures and authenticates leads in real-time, while also measuring closed-loop performance to optimize your acquisition strategies for the best possible results. This comprehensive approach allows marketers to stay ahead in a competitive landscape.

Media

Media

Integrations Supported

7shifts
Adobe Marketo Engage
AnyTrack
CAKE Guest Manager
CallTrackingMetrics
Centra
Contact Cloud
Docyt
Facebook Ads
Google Cloud BigQuery
Offer18
PalDock
Publisher Discovery
Pushnami
Snowflake
TUNE
TikTok
Trackonomics
TrakAff

Integrations Supported

7shifts
Adobe Marketo Engage
AnyTrack
CAKE Guest Manager
CallTrackingMetrics
Centra
Contact Cloud
Docyt
Facebook Ads
Google Cloud BigQuery
Offer18
PalDock
Publisher Discovery
Pushnami
Snowflake
TUNE
TikTok
Trackonomics
TrakAff

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Dema

Date Founded

2022

Company Location

Sweden

Company Website

www.dema.ai/

Company Facts

Organization Name

CAKE

Date Founded

2010

Company Location

United States

Company Website

www.getcake.com

Categories and Features

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Referral

Affiliate Marketing
Campaign Management
Contact Management
Employee Referral Management
Feedback Management
Lead Engagement
Loyalty Program
Referral Tracking
Rewards Management

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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