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What is Demandbase?
Delve into the cutting-edge world of AI-enhanced advertising methods with Demandbase, a specialized Account-Based Marketing platform designed specifically for B2B companies. This innovative tool empowers you to execute Account-Based Marketing seamlessly across your entire sales funnel. Create a focused list of potential businesses that match your offerings, drawing on insights that go well beyond traditional firmographic data to include product interaction, organizational fit, cultural resonance, financial strength, interests, investments, and existing partnerships. Pinpoint essential decision-makers within your target organizations as they browse online. Engage them with personalized messaging and advertisements that cater to their specific challenges and needs. Deliver an exceptionally customized experience for each visitor to your website by fine-tuning aspects such as headlines, content, visuals, calls to action, and downloadable resources. Arm your sales team with crucial insights that boost engagement and elevate the quality of customer interactions, ultimately aiding them in successfully closing deals. By taking this holistic approach, your marketing strategies will resonate profoundly with potential clients, cultivating stronger relationships and paving the way for sustained success. In a landscape where personalization is key, leveraging such advanced tools can significantly enhance your competitive edge.
What is D&B Optimizer?
D&B Optimizer effectively removes inaccurate data, ensuring that sales teams utilizing their CRM can function at maximum efficiency with reliable and up-to-date information, which allows for precise targeting and significantly improved customer experiences. This advancement not only cultivates a more content and successful sales force but also simplifies the identification of high-potential leads and engagement with target markets. As a secure, cloud-based tool, D&B Optimizer enhances marketing and sales databases, incorporating advanced analytics and smooth integration with platforms such as Salesforce and Microsoft. By optimizing both current and newly acquired data, it enables organizations to achieve superior segmentation and targeting, ultimately driving overall growth. The challenge of maintaining accurate data poses a significant obstacle for sales and marketing teams, with studies showing that an alarming 91 percent of CRM data may be incomplete and roughly 70 percent degrades annually. Therefore, leveraging D&B Optimizer can be transformative for teams committed to keeping their information precise and useful. Additionally, the tool not only aids in data management but also supports informed decision-making, further boosting productivity and effectiveness across the organization.
Integrations Supported
AppEQ.ai
Causal
Champify
Contentsquare
Convert Experiences
Dreamdata.io
Drift
Hushly
Ion by Rock Content
Lift AI
Integrations Supported
AppEQ.ai
Causal
Champify
Contentsquare
Convert Experiences
Dreamdata.io
Drift
Hushly
Ion by Rock Content
Lift AI
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Demandbase
Date Founded
2006
Company Location
United States
Company Website
demandbase.com
Company Facts
Organization Name
D&B Optimizer
Company Location
Sweden
Company Website
www.dnb.com/en-gb/products-and-services/db-optimizer/
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Sales Intelligence
CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting
Categories and Features
Data Quality
Address Validation
Data Deduplication
Data Discovery
Data Profililng
Master Data Management
Match & Merge
Metadata Management
Sales Intelligence
CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting