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What is Doohly?

Doohly is a cutting-edge digital out-of-home advertising platform that focuses on facilitating real-time transactions, enabling users to efficiently control their signage through functions like real-time bidding, monitoring, reporting, and device oversight. This all-encompassing programmatic ecosystem for digital out-of-home (DOOH) includes an integrated content management system (CMS), a supply-side platform (SSP), and a data management platform (DMP), designed to support automated, data-driven, and measurable DOOH transactions. By leveraging this advanced framework, advertisers are equipped to refine their campaigns and attain superior outcomes in an ever-evolving advertising environment, thereby enhancing their overall marketing effectiveness. Additionally, Doohly's user-friendly interface ensures that both seasoned advertisers and newcomers can navigate the platform with ease.

What is Active Agent DSP?

Active Agent operates as a robust omnichannel demand-side platform that delivers innovative marketing technology focused on enabling automated, value-driven, and data-informed media buying. It supports a variety of formats including display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. By streamlining the planning, purchasing, and optimization of programmatic advertising across these various channels, Active Agent simplifies the entire process for marketers. The platform emphasizes the importance of data protection by adhering to IAB standards and EU regulations through intuitive campaign setups that guarantee compliance. Moreover, it ensures brand safety with pre-bid integrations that provide automated quality control during media purchases, thereby securing placements that align with the brand’s values. Additionally, Active Agent offers centralized management for all traditional deal types, featuring forecasting, comprehensive reporting, and a wide array of exclusive always-on deals across different channels. As the digital landscape constantly evolves, Active Agent remains dedicated to adapting its offerings to fulfill the changing needs of marketers effectively. This commitment to innovation ensures that clients are always equipped with the best tools at their disposal.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Doohly

Company Location

Australia

Company Website

dooh.ly/

Company Facts

Organization Name

Virtual Minds

Date Founded

2001

Company Location

Germany

Company Website

virtualminds.com/active-agent/

Categories and Features

Digital Signage

Automatic Player Updates
Content Scheduling
Media Library
Multi-Screen Support
Remote Deployment
Remote Display Management
Visual Editor

Categories and Features

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