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What is Duel?

Duel has developed a groundbreaking strategy and technology that enables mission-driven brands to encourage organic growth through advocacy and word-of-mouth promotion. Committed to collaborating with enterprises that value societal and environmental responsibility more than straightforward profit, Duel aims to simplify the intricacies of word-of-mouth marketing while reducing reliance on digital advertisements and temporary marketing tactics, thus nurturing movements for sustainable development. Central to Duel's offerings is its Brand Advocacy Platform, which is meticulously crafted to boost organic growth and enhance customer retention for brands that inspire fervent loyalty among their target audiences. This platform empowers brands to adeptly cultivate relationships with numerous advocates via customized Advocacy Programs focused on engagement, retention, and driving word-of-mouth sales. By consolidating various advocacy tools—such as brand challenges, user-generated content, referral systems, loyalty programs, affiliate marketing, and feedback surveys—into one cohesive platform, brands can develop lively customer membership communities and exclusive VIP initiatives that feature tiered statuses, targeted demographics, and segmentation strategies. Moreover, this all-encompassing strategy not only increases brand exposure but also nurtures a sense of community among advocates, leading to stronger emotional bonds and sustained loyalty. As a result, brands can create lasting movements that resonate with their audiences and contribute positively to society.

What is Buyapowa?

For over a decade, we have been creatively developing innovative strategies for major enterprise brands like T-Mobile, EDF, Tesco, and Vodafone, enabling them to utilize rewards and attract a greater number of ideal customers. Explore any of our diverse reward marketing solutions, which encompass referral programs, brand partnerships, reward distribution, influencer collaborations, advertising and sponsorship opportunities, and more; you can choose to implement just one, a combination of several, or the entire suite for maximum impact. By customizing your approach, you can ensure that your marketing efforts are tailored to meet the unique needs of your audience.

Media

Media

Integrations Supported

Behance
BigCommerce
Blogger
Facebook
Magento
Pinterest
Shift4Shop
Shopify
Snapchat
Squarespace
TikTok
Trustpilot
Vimeo
WhatsApp
WooCommerce
X (Twitter)
Yelp
Yo!Kart

Integrations Supported

Bloomreach
BlueVenn

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Buyapowa provides an enterprise level white label advocacy marketing platform as a managed service. Pricing is based on a fixed annual licence fee per territory and brand and a quote can be made available on request.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Duel

Date Founded

2015

Company Location

United Kingdom

Company Website

www.duel.tech/

Company Facts

Organization Name

Buyapowa

Date Founded

2011

Company Location

United Kingdom

Company Website

www.buyapowa.com

Categories and Features

Affiliate

Not specified

Brand Advocacy

Not specified

Contest

Forms Management
Voting Management

Creator Economy

Not specified

Customer Advocacy

Not specified

Influencer Marketing

Not specified

Social Commerce

Not specified

Categories and Features

Customer Advocacy

Not specified

Gamification

Not specified

Influencer Marketing

Not specified

Referral

Campaign Management
Contact Management
Employee Referral Management
Lead Engagement
Loyalty Program
Referral Tracking
Rewards Management

Social Selling

Not specified

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Club

Club (formerly Brandbassador)

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