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What is EC21?

EC21 operates as a global B2B marketplace that connects suppliers and buyers from a variety of industries worldwide. Established in 1997, it has grown to encompass over 2.5 million members and features more than 7 million product listings, thereby facilitating international trade for small and medium-sized enterprises. The platform provides an array of services, including search engine optimization, online advertising, and social media marketing, all aimed at enhancing the online visibility of businesses. Additionally, EC21 offers premium membership options that provide access to a comprehensive directory of buyers, enhanced search visibility, and verification services to promote trust and credibility. Its user-friendly interface, along with a broad spectrum of services, makes EC21 an essential tool for companies looking to simplify global commerce. By consistently improving its features and offerings, EC21 demonstrates a strong dedication to aiding businesses of all sizes in overcoming the challenges associated with international trade. The platform's commitment to innovation ensures it remains at the forefront of the B2B marketplace.

What is Builtfirst?

Builtfirst is a marketplace platform that helps companies launch partner directories, integration marketplaces, affiliate marketplaces, service marketplaces, and deal marketplaces without code. The platform is designed for organizations that want to take control of their partner ecosystem and create a branded marketplace experience quickly. Users can curate pre-built listings from Builtfirst’s catalog or invite their own partners to showcase software, services, integrations, perks, and offers. Builtfirst allows teams to brand the marketplace so it feels like a native part of their website, product, or community experience. Marketplaces can be embedded in-app through an iframe or added to a website, with advanced CSS and HTML customization available when needed. The platform provides access to a large library of pre-approved deals from trusted providers, helping communities deliver savings, track redemptions, and improve engagement. Builtfirst includes tools for deal curation, endorsements, reviews, email automation, workflows, templates, and buyer re-engagement. Teams can use custom taxonomies, categories, filters, headers, and partner promotion tools to organize listings around their own ecosystem strategy. Analytics, engagement tracking, CSV exports, webhooks, library tools, chat, and an open API help teams understand marketplace performance and connect data to other systems. Builtfirst can also help organizations monetize integrations, products, services, and partner listings while improving onboarding, support, and lead generation for ecosystem partners. By combining no-code marketplace creation, white-label branding, partner management, deal catalogs, analytics, and monetization features, Builtfirst helps companies launch partner ecosystems faster and create more value for their communities.

Media

Media

Integrations Supported

AppDirect

Integrations Supported

AppDirect

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

EC21

Date Founded

1997

Company Location

China

Company Website

www.ec21.com

Company Facts

Organization Name

AppDirect

Date Founded

2009

Company Location

United States

Company Website

www.builtfirst.com

Categories and Features

Categories and Features

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