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What is EYE2?

Analyze how your brand stacks up against competitors on retail shelves, paying special attention to top-performing subcategories, brands, and customer demographics. Seek opportunities to expand your shelf presence while consistently measuring this against established objectives. Obtain shelf images that highlight your brands in various customer locations to assess visibility. Vigilantly monitor your SKUs' availability across multiple sales platforms, identifying products that often run low on stock and customers lacking adequate inventory. Track stock levels by subcategory, brand, SKU, and customer to uncover valuable insights. Evaluate your pricing shares for both well-performing and underperforming SKUs in the marketplace. Compare your prices to the market average, set clear targets, and analyze monthly trends to stay competitive. Identify pricing inconsistencies at different customer sites and take necessary actions to align with your pricing strategies. Additionally, keep an eye on your inventory's freshness in the market, addressing any issues that may pop up at customer locations. Recognizing patterns in freshness challenges within your supply chain can help prevent overstock situations. By implementing these strategies, you can significantly boost your brand's performance while improving inventory management practices, leading to better customer satisfaction and increased sales.

What is CODA?

CODA (Consumer Data Analysis) is an analytical tool tailored for the Fast-Moving Consumer Goods (FMCG) and Retail sectors, aimed at improving, clarifying, and scrutinizing large volumes of data. With the help of CODA, users can uncover valuable insights into various areas, including: - Brand and competitor market share, - Distribution statistics, - In-depth examination of product categories and sub-categories, - Performance indicators for top stores and SKUs, - Trends within the market, - Appraisal of New Product Development (NPD), - Evaluation of pricing tactics, - Influence of promotional activities on sales growth, - Trends in geographical performance, - Insights into different retail formats, - Monitoring outlet shares alongside metrics for shelf share. This innovative tool equips businesses with the necessary data analysis to make strategic, informed choices, ultimately fostering growth and enhancing competitiveness in the marketplace. By providing a comprehensive view of various operational aspects, CODA supports organizations in navigating the complexities of consumer behavior and market dynamics.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

eQuality

Date Founded

2015

Company Location

Lebanon

Company Website

www.e-qualitygroup.com/fmcg-product-eye2.html

Company Facts

Organization Name

Submarine Insights

Date Founded

2017

Company Location

United Arab Emirates

Company Website

submarineinsights.com

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

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