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What is Effectmanager?

EffectManager is a comprehensive online platform for managing accounts, aimed at building trust and strengthening connections with key clients. It comes in three tailored versions, allowing organizations to enhance efficiency while avoiding unnecessary expenses on features they may not utilize. Built on a solid SaaS foundation, EffectManager adapts to the changing requirements of your business as it grows. The Basic version is complimentary and helps Key Account Managers transition from fragmented spreadsheets, freeing them to focus on strategizing and analyzing retail promotions, which ultimately increases profitability for all involved. The Pro version provides essential insights from point-of-sale data to sales and business analysts, enabling seamless integration of products and pricing directly from the ERP system. Lastly, the Enterprise version links Key Account Managers with the entire organization through a unified online platform, supporting sales forecasting, profit and loss analysis, customer reporting, and various hypothetical scenarios, thereby nurturing a collaborative environment that drives success. By offering these diverse options, EffectManager seeks to fulfill a wide range of organizational needs while fostering growth and operational effectiveness. This adaptability is crucial in today's fast-paced business landscape, where meeting client expectations is paramount.

What is C-Smart?

Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.

Media

Media

Integrations Supported

SAP Business One

Integrations Supported

API Availability

API Availability

Pricing Information

$56 per user per month
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Supported Platforms

Android
iPhone
iPad

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

effectmanager

Date Founded

2013

Company Location

Denmark

Company Website

www.effectmanager.com

Company Facts

Organization Name

Cognizant

Date Founded

1994

Company Location

United States

Company Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Categories and Features

Sales Forecasting

Dashboard
Dynamic Modeling

Trade Promotion Management

Approval Workflow
Budgeting & Forecasting
Pricing Optimization
Promotion Calendar
Trade Agreement Management

Categories and Features

Brand Management

Not specified

Category Management

Not specified

Trade Promotion Management

Competitor Analysis

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