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What is Ellevest?

With an Ellevest money membership, you gain access to a customized investment portfolio designed specifically to meet your individual needs. Opting to save rather than invest may cause you to miss out on opportunities to grow your wealth significantly over time. Historically, the investment industry has been male-dominated, resulting in tools that, despite being labeled as "gender-neutral," frequently fail to address the distinct challenges women encounter. Our investment algorithm considers vital elements such as wage gaps, career breaks, and the fact that women typically live longer than men. Ellevest is structured to fit your current financial landscape, requiring no minimum deposit so you can begin your investment journey immediately. In just five minutes, we can explore your financial situation, personal life, and career aspirations to formulate a personalized plan. By providing a few key pieces of information, we can create an investment portfolio that strategically combines stocks, bonds, and alternative assets. This diversified strategy is designed to reduce the overall risk of your investments, leading to a more stable financial approach. Ultimately, Ellevest equips you with the tools and knowledge to confidently manage your financial future while ensuring you feel supported every step of the way. This empowering experience allows you to take control of your financial destiny with clarity and purpose.

What is Betterment?

Betterment is one of the most recognized digital wealth management platforms, built to help individuals achieve financial growth with less effort and more confidence. It delivers automated investing through expert-designed, globally diversified portfolios while layering in advanced tax-saving tools like tax-loss harvesting, tax coordination across accounts, and automatic dividend reinvestment. Users also benefit from a high-yield cash account offering competitive APYs, seamless transfers, and FDIC insurance of up to $2 million—eight times more than most banks. Retirement planning is a core strength of Betterment, with options including Traditional IRAs for upfront tax deductions, Roth IRAs for long-term tax-free growth, and SEP IRAs ideal for entrepreneurs and small-business owners. The platform also provides simple, guided rollovers from old 401(k)s and higher-cost IRA accounts into Betterment-managed IRAs, helping investors consolidate assets, reduce unnecessary fees, and unlock more efficient portfolio growth. With its personalized calculators, goal trackers, and smart portfolio recommendations, Betterment adjusts strategies as life circumstances evolve, ensuring users stay on target for retirement milestones. Investors seeking hands-on support can upgrade to Premium, where Certified Financial Planners (CFPs) provide tailored advice on complex financial questions. By blending automation with human expertise, Betterment offers both convenience and personalized care for a broad range of savers. The platform’s easy-to-use interface, transparent pricing, and strong track record make it a trusted partner for over a million customers. Ultimately, Betterment combines technology, guidance, and innovation to create a modern way to invest, save, and prepare for retirement.

Media

Media

Integrations Supported

Integrations Supported

ADP Workforce Now
Ascentis
Bennie
Dayforce
Era
Numeric
Paychex Flex
Paylocity
RightCapital
Rippling
Utluna
Workday Financial Management
Workday HCM

API Availability

API Availability

Pricing Information

$9 per month
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Ellevest

Date Founded

2014

Company Location

United States

Company Website

www.ellevest.com/investing

Company Facts

Organization Name

Betterment

Date Founded

2010

Company Location

United States

Company Website

www.betterment.com

Categories and Features

Categories and Features

401(k)

Not specified

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