Emble vs. Dovetail

Emble is a remote study platform that operates without moderation, making it easy to create, share, and analyze studies. Designed with efficiency in mind, Emble allows users to set tasks, invite participants, and automatically collect valuable insights, all while providing high-quality video recordings of participants engaging with your prototypes or websites. Its AI-powered analysis, intuitive functionality, and focus on user experience enable you to gather authentic feedback from users, helping you develop products that truly connect with your target audience. Born from the frustrations associated with traditional user research methods, Emble was established by a former product manager who recognized the excessive time and effort involved in switching between various tools, recruiting participants, running sessions, and then analyzing results. The goal of Emble is to simplify this entire process, ultimately delivering a more efficient and productive research experience that reduces the burden on teams and enhances the quality of insights obtained.

Dovetail is an AI-native platform designed to help organizations build better products through continuous, automated customer intelligence. It ingests and analyzes a wide range of qualitative data, including interview transcripts, support tickets, usability test results, survey responses, and document analysis, transforming them into rich, actionable insights at lightning speed. Dovetail’s AI-powered chat interface enables teams to ask questions and get instant, cited answers from customer data, fostering data-driven decision-making. The platform integrates smoothly with collaboration tools like Slack and Microsoft Teams, ensuring that customer feedback is woven into everyday workflows. It also includes a recruitment feature, allowing teams to find and manage research participants from a pool of over 3 million verified consumers and professionals. Trusted by some of the world’s most innovative companies including Amazon, Atlassian, and Okta, Dovetail has proven ROI benefits—delivering over 200% return with payback in under six months. The platform supports a variety of roles such as product managers, UX researchers, designers, marketers, and customer success teams, making it versatile for enterprise-wide adoption. Dovetail continuously organizes feedback from disparate channels, alerts teams to emerging themes, and tracks trends over time, helping businesses stay close to their customers’ needs. Its enterprise-grade security and compliance features ensure data privacy and reliability. By simplifying the process of capturing and analyzing customer intelligence, Dovetail accelerates innovation and drives superior user experiences.