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What is Epsilon Data?

For several years, our focus has been on improving our data resources and strategically acquiring assets to enhance our service capabilities. We manage the foremost consumer database in the sector, which includes every marketable household across the United States. Our dedication to advancing customer analytics is unwavering, driven by ongoing curation and innovative practices. By leveraging Epsilon Data, you will receive in-depth insights into both current clients and potential customers, allowing you to predict their buying patterns and build enduring loyalty. Epsilon has developed an unmatched array of transactional data for marketing purposes, leading the industry without equal. With insights covering 250 million American consumers, our premium compiled file offers a wealth of data, including demographics, lifestyles, interests, vehicle information, and more, making it a vital tool for crafting effective marketing strategies. This extensive dataset not only aids businesses in making strategic decisions but also enhances the precision of their outreach initiatives, ensuring they connect with their audience more effectively. Ultimately, our commitment to excellence in data analytics positions us as a leader in the market, ready to meet the evolving needs of our clients.

What is Affinity Solutions?

Affinity Solutions offers a cutting-edge platform designed to analyze consumer purchasing behaviors, delivering valuable insights that assist brands, media entities, retailers, banks, and financial organizations in grasping the intricacies of genuine consumer spending tendencies. By leveraging data from over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions amounting to over $4 trillion in expenditure, the platform delivers a rich analysis of consumer habits. Its sophisticated AI engine, named Comet, meticulously processes raw transaction data, guaranteeing precision through rigorous filtering and normalization, while merging multiple sources to present a unified perspective of consumer actions. Upholding a strong commitment to privacy, it employs anonymization techniques and enriches the datasets with demographic and lifestyle insights, categorizing purchases according to brand, channel, and geographic location, thus enabling real-time activation and measurement of insights. The platform comprises various modules, such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, which empower marketers to identify market opportunities, develop targeted prospect and buyer audiences, and link media impressions directly to measurable purchase outcomes. This holistic strategy not only enhances the understanding of consumer behavior but also significantly optimizes the impact of marketing initiatives, fostering a more effective approach to reaching potential customers. Ultimately, Affinity Solutions equips businesses with the tools necessary to thrive in an increasingly competitive marketplace.

Media

Media

Integrations Supported

Accenture Cloud Retail Execution
Acquia CDP
Acxiom InfoBase
Cadent
Claritas
Criteo Commerce Growth
Experian Connect
Eyeota
Flip
KPMG Risk Hub
Media.net
NCM Conservative
Pricing Navigator
Quickwork
Snowflake
The Trade Desk

Integrations Supported

Accenture Cloud Retail Execution
Acquia CDP
Acxiom InfoBase
Cadent
Claritas
Criteo Commerce Growth
Experian Connect
Eyeota
Flip
KPMG Risk Hub
Media.net
NCM Conservative
Pricing Navigator
Quickwork
Snowflake
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Epsilon

Company Location

United States

Company Website

www.epsilon.com/us/products-and-services/data

Company Facts

Organization Name

Affinity Solutions

Date Founded

2005

Company Location

United States

Company Website

www.affinity.solutions/

Categories and Features

Categories and Features

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