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What is Epsilon Data?

For several years, our focus has been on improving our data resources and strategically acquiring assets to enhance our service capabilities. We manage the foremost consumer database in the sector, which includes every marketable household across the United States. Our dedication to advancing customer analytics is unwavering, driven by ongoing curation and innovative practices. By leveraging Epsilon Data, you will receive in-depth insights into both current clients and potential customers, allowing you to predict their buying patterns and build enduring loyalty. Epsilon has developed an unmatched array of transactional data for marketing purposes, leading the industry without equal. With insights covering 250 million American consumers, our premium compiled file offers a wealth of data, including demographics, lifestyles, interests, vehicle information, and more, making it a vital tool for crafting effective marketing strategies. This extensive dataset not only aids businesses in making strategic decisions but also enhances the precision of their outreach initiatives, ensuring they connect with their audience more effectively. Ultimately, our commitment to excellence in data analytics positions us as a leader in the market, ready to meet the evolving needs of our clients.

What is nVision?

Autotrader's nVision functions as a powerful analytics tool specifically designed for franchise car dealerships, aimed at consolidating and displaying performance indicators that give dealers a lucid understanding of their marketing success, the vehicles and campaigns that capture shopper interest, and potential areas for growth. By integrating leads, sales figures, inventory status, consumer behaviors, marketing initiatives, and market analyses into user-friendly dashboards, it delivers clear reporting and practical insights that eliminate ambiguity and complicated language. The platform includes features such as real-time performance monitoring, daily updates on inventory interactions, combined advertising and sales data, and audience insights, which together enable dealerships to engage effectively with prospective buyers, understand the elements that drive customer interest, and make data-driven choices to refine their marketing strategies and boost profits. Additionally, nVision tracks online retail activities and competitive positions, helping dealers identify market trends, spot underperforming inventory, and assess the effectiveness of their marketing campaigns. This all-encompassing strategy not only improves operational efficiency but also equips dealerships to respond adeptly to evolving market conditions, ensuring they remain competitive in a fast-paced environment. Ultimately, nVision acts as a vital resource that supports dealerships in navigating the complexities of the automotive market.

Media

Media

Integrations Supported

Acquia CDP
Criteo Commerce Growth
Dealer.com
Dealertrack DMS
Eyeota
Flip
Media.net
Quickwork
VinSolutions Connect CRM
vAuto

Integrations Supported

Acquia CDP
Criteo Commerce Growth
Dealer.com
Dealertrack DMS
Eyeota
Flip
Media.net
Quickwork
VinSolutions Connect CRM
vAuto

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Epsilon

Company Location

United States

Company Website

www.epsilon.com/us/products-and-services/data

Company Facts

Organization Name

Autotrader

Date Founded

1998

Company Location

United States

Company Website

b2b.autotrader.com

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