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Ratings and Reviews 5 Ratings
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What is Equifax B2B Marketing Compass?
Gaining a deep understanding of your customers, prospects, and the broader market environment enables more targeted audience engagement and aligns products and services more effectively. The B2B Marketing Compass serves as a powerful tool to enhance your market insights, allowing for the enrichment and analysis of business customer data, which aids in developing strategic information across vital areas such as creating ideal customer profiles, market segmentation, and identifying penetration opportunities, as well as curating new prospect lists. This comprehensive resource not only provides current marketing intelligence regarding your business clientele and leads but also offers detailed marketing analytics, which empowers you to refine your approach in reaching qualified and lucrative audiences. By making use of these valuable insights, you can greatly enhance your marketing return on investment, expand your market footprint, and drive revenue growth while simultaneously reducing potential risks. Ultimately, leveraging the B2B Marketing Compass equips your business for ongoing success within a competitive marketplace, ensuring you stay ahead of the curve. By staying attuned to market shifts and customer needs, you can adapt your strategies for sustained relevance and impact.
What is Clearbit?
Unlock the potential of extensive data to enhance every facet of your organization with Clearbit, the premier marketing data solution crafted for refining customer engagement. Obtain deep understanding of your audience, identify prospective clients, and customize each marketing and sales interaction to achieve maximum efficiency. Rely on our real-time lookups to deliver up-to-date and accurate information, allowing for prompt responses based on the most current data, complete with alerts for sales opportunities and notifications about employment changes. Explore comprehensive company data, including metrics such as workforce size, technology applications, and sector classifications, as well as in-depth employee details like their positions, seniority levels, and updates on career shifts—all readily available for your use. By harnessing our vast datasets and cutting-edge machine learning technology, you will be equipped with all the tools needed to effectively convert prospects and grow your business. Effortlessly integrate essential data into your existing systems, as Clearbit is designed to work seamlessly with your current technological infrastructure, ensuring your sales, marketing, and analytics teams have consistent access to cohesive data. This streamlined integration not only enhances decision-making speed but also boosts overall productivity and performance across your organization, setting you on a path toward sustained success.
Integrations Supported
Aritic Desk
Aritic Sales
Chili Piper
Default
DronaHQ
EnterpriseAlumni
Marketo
Momentum
Pabbly Connect
Pipedream
Integrations Supported
Aritic Desk
Aritic Sales
Chili Piper
Default
DronaHQ
EnterpriseAlumni
Marketo
Momentum
Pabbly Connect
Pipedream
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Equifax
Date Founded
1899
Company Location
United States
Company Website
www.equifax.com/business/b2b-marketing-compass/
Company Facts
Organization Name
HubSpot
Date Founded
2006
Company Location
United States
Company Website
clearbit.com
Categories and Features
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data
Categories and Features
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Lead Management
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
Retargeting
A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting
Sales Engagement
CRM Integration
Call Scripts / Call Steps
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management
Sales Force Automation
Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management
Sales Intelligence
CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting