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Ratings and Reviews 0 Ratings
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What is Equifax B2B Marketing Compass?
Gaining a deep understanding of your customers, prospects, and the broader market environment enables more targeted audience engagement and aligns products and services more effectively. The B2B Marketing Compass serves as a powerful tool to enhance your market insights, allowing for the enrichment and analysis of business customer data, which aids in developing strategic information across vital areas such as creating ideal customer profiles, market segmentation, and identifying penetration opportunities, as well as curating new prospect lists. This comprehensive resource not only provides current marketing intelligence regarding your business clientele and leads but also offers detailed marketing analytics, which empowers you to refine your approach in reaching qualified and lucrative audiences. By making use of these valuable insights, you can greatly enhance your marketing return on investment, expand your market footprint, and drive revenue growth while simultaneously reducing potential risks. Ultimately, leveraging the B2B Marketing Compass equips your business for ongoing success within a competitive marketplace, ensuring you stay ahead of the curve. By staying attuned to market shifts and customer needs, you can adapt your strategies for sustained relevance and impact.
What is Cognism?
Conduct a thorough analysis of the Total Addressable Market (TAM) and compile detailed lists of segmented accounts and contacts to refine your sales and marketing strategies. Gain an edge over competitors by acquiring fully compliant direct phone numbers and verified email addresses for outreach. Leverage intent data to enhance the focus of your outreach initiatives, thus improving the productivity of your revenue teams. Seamlessly implement cold email campaigns that can transform unfamiliar individuals into potential clients and ultimately into dedicated customers. Strengthen your outbound marketing efforts through precise audience matching and enhanced match rates on chosen advertising platforms. Keep track of significant developments within accounts to identify opportunities for growth and upselling. With Cognism's diverse range of integrations, you can easily optimize your current workflows. Enjoy unrestricted access to both individual and company-level data, guaranteeing that you maintain a strong list of prospects along with the crucial contact information needed to reach them. The platform offers a straightforward setup and integration process, allowing you real-time access to vital data within your chosen systems, which enables you to swiftly adjust to changing market dynamics and seize emerging opportunities. Additionally, this proactive approach positions your team to respond effectively to market fluctuations, fostering sustained growth and long-term success.
Integrations Supported
ABLE Platform
Cargo
DQ on Demand
DataMorf
FirstClose
Flosum
Google Chrome
HubSpot CRM
HubSpot Customer Platform
Indent
Integrations Supported
ABLE Platform
Cargo
DQ on Demand
DataMorf
FirstClose
Flosum
Google Chrome
HubSpot CRM
HubSpot Customer Platform
Indent
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Equifax
Date Founded
1899
Company Location
United States
Company Website
www.equifax.com/business/b2b-marketing-compass/
Company Facts
Organization Name
Cognism
Date Founded
2016
Company Location
United Kingdom
Company Website
cognism.com
Categories and Features
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Lead Generation
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
Sales Enablement
Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management
Sales Force Automation
Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management
Sales Intelligence
CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting