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What is Experian Mosaic?
Consumers possess distinct preferences, and they anticipate that brands will acknowledge and cater to these needs. To forge meaningful connections with consumers and surpass the competition, marketers must prioritize reaching the right audience with compelling messages designed to engage rather than just inform. Implementing a data-driven strategy that goes beyond basic demographic information to include behavioral, lifestyle, and attitudinal insights enables successful marketers to cultivate stronger relationships with their target demographic. The user-friendly Mosaic® USA consumer segmentation tool from Experian, which evaluates 126 million households and incorporates 650 lifestyle and interest factors, allows marketers to effectively pinpoint and connect with their desired audience on a personal scale. By segmenting the U.S. market into 19 overarching categories and 71 specialized types, Mosaic provides essential insights that assist in forecasting the behaviors, attitudes, and preferences of the most valuable customers. This strategic approach empowers marketers to customize their communication through preferred channels, ensuring that their messaging resonates deeply and fosters enduring relationships with consumers. Ultimately, leveraging such extensive data not only enhances brand loyalty and customer satisfaction but also paves the way for sustained business growth in an ever-competitive market. By continuously analyzing and adapting to consumer needs, brands can maintain relevance and thrive in the long run.
What is Attain?
Attain improves your operational effectiveness by allowing you to gather insights, launch advertising campaigns, and evaluate results all within a single, unified platform. You can accumulate crucial data regarding your customers, including their identities and purchasing habits over different periods and locations. With the capability to merge thousands of customer attributes, you can craft customized audience segments and execute media strategies across various leading demand-side and supply-side platforms, along with social media channels. By scrutinizing your audience's transactions, you can effectively illustrate results and achieve a thorough understanding of your return on ad spend and conversion rates. In contrast to other platforms that may lack depth, breadth, and clarity, Attain provides access to consumer-approved transaction data that can profoundly influence your business results. You can develop customer profiles based on numerous factors such as interests, demographics, life stages, brand preferences, and past purchases, which ensures a more focused approach to your marketing initiatives. This extensive, data-driven methodology ultimately empowers businesses to make knowledgeable decisions and refine their marketing tactics efficiently, leading to improved engagement and higher conversion rates. By leveraging these insights, companies can stay ahead of the competition and foster long-lasting relationships with their customers.
Integrations Supported
Experian Consumer View
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Experian
Date Founded
1980
Company Location
United States
Company Website
www.experian.com/marketing-services/mosaic
Company Facts
Organization Name
Attain
Date Founded
2019
Company Location
United States
Company Website
attaindata.io
Categories and Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Categories and Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling