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What is Experian Mosaic?

Consumers possess distinct preferences, and they anticipate that brands will acknowledge and cater to these needs. To forge meaningful connections with consumers and surpass the competition, marketers must prioritize reaching the right audience with compelling messages designed to engage rather than just inform. Implementing a data-driven strategy that goes beyond basic demographic information to include behavioral, lifestyle, and attitudinal insights enables successful marketers to cultivate stronger relationships with their target demographic. The user-friendly Mosaic® USA consumer segmentation tool from Experian, which evaluates 126 million households and incorporates 650 lifestyle and interest factors, allows marketers to effectively pinpoint and connect with their desired audience on a personal scale. By segmenting the U.S. market into 19 overarching categories and 71 specialized types, Mosaic provides essential insights that assist in forecasting the behaviors, attitudes, and preferences of the most valuable customers. This strategic approach empowers marketers to customize their communication through preferred channels, ensuring that their messaging resonates deeply and fosters enduring relationships with consumers. Ultimately, leveraging such extensive data not only enhances brand loyalty and customer satisfaction but also paves the way for sustained business growth in an ever-competitive market. By continuously analyzing and adapting to consumer needs, brands can maintain relevance and thrive in the long run.

What is BlastPoint?

Our innovative technology is dedicated to achieving tangible business results by prioritizing the strategic objectives of our partners in the customer insights we deliver. By gaining a thorough understanding of customer behavior on a household level, organizations can identify trends, demographics, and core values, enabling them to create tailored solutions that truly connect. This approach not only broadens the customer base but also nurtures enduring relationships. Additionally, it improves outreach and targeting channels for greater efficiency. Our platform supports increased participation in beneficial initiatives such as paperless billing while allowing businesses to assess customer risk and anticipate payment behaviors at the household scale. The democratization of AI-driven insights through our customer intelligence platform empowers business users without requiring advanced data management expertise. As a result, BlastPoint stands out as the go-to solution for teams striving to deepen their understanding of the communities they serve, ultimately cultivating stronger links and fostering sustainable growth. Utilizing our platform, organizations can make strategic choices that resonate with their customers’ expectations, leading to enhanced satisfaction and loyalty. This comprehensive approach ensures that every decision made aligns with the evolving needs of the market.

Media

Media

Integrations Supported

Consumer View

Integrations Supported

Consumer View

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Experian

Date Founded

1980

Company Location

United States

Company Website

www.experian.com/marketing-services/mosaic

Company Facts

Organization Name

BlastPoint

Date Founded

2016

Company Location

United States

Company Website

blastpoint.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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