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What is Experian Mosaic?

Consumers possess distinct preferences, and they anticipate that brands will acknowledge and cater to these needs. To forge meaningful connections with consumers and surpass the competition, marketers must prioritize reaching the right audience with compelling messages designed to engage rather than just inform. Implementing a data-driven strategy that goes beyond basic demographic information to include behavioral, lifestyle, and attitudinal insights enables successful marketers to cultivate stronger relationships with their target demographic. The user-friendly Mosaic® USA consumer segmentation tool from Experian, which evaluates 126 million households and incorporates 650 lifestyle and interest factors, allows marketers to effectively pinpoint and connect with their desired audience on a personal scale. By segmenting the U.S. market into 19 overarching categories and 71 specialized types, Mosaic provides essential insights that assist in forecasting the behaviors, attitudes, and preferences of the most valuable customers. This strategic approach empowers marketers to customize their communication through preferred channels, ensuring that their messaging resonates deeply and fosters enduring relationships with consumers. Ultimately, leveraging such extensive data not only enhances brand loyalty and customer satisfaction but also paves the way for sustained business growth in an ever-competitive market. By continuously analyzing and adapting to consumer needs, brands can maintain relevance and thrive in the long run.

What is CMA Mosaic?

Mosaic embodies a groundbreaking way of treating data management as a creative discipline. Through our comprehensive Mosaic suite of products, users can build a detailed perspective on their entire data ecosystem. This innovative suite provides dependable tools that significantly improve your ability to identify, evaluate, and visualize key insights. Explore each offering within the Mosaic collection to reveal the seamless integration of these components. Mosaic Insights operates as a solid framework that facilitates the secure movement, aggregation, and dissemination of sensitive data within a safeguarded subscription model. On the other hand, Mosaic DART distinguishes itself by being the quickest software for transferring data and its associated structures with ease. Furthermore, Mosaic SD NVMe delivers a remarkably high-performance and pre-calibrated solution designed to scale and evolve alongside your needs. Our database architecture combines compute, storage, networking, and specialized software, ensuring the most cost-effective and adaptable solution for updating database systems. By leveraging Mosaic, organizations can unlock unparalleled synergy in data management, positioning themselves to excel in a world increasingly driven by data. This holistic approach not only enhances operational efficiency but also fosters a culture of data-driven decision-making.

Media

Media

Integrations Supported

Experian Consumer View

Integrations Supported

Experian Consumer View

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Experian

Date Founded

1980

Company Location

United States

Company Website

www.experian.com/marketing-services/mosaic

Company Facts

Organization Name

CMA

Date Founded

1984

Company Location

United States

Company Website

cma.com/products/mosaic

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Data Fabric

Data Access Management
Data Analytics
Data Collaboration
Data Lineage Tools
Data Networking / Connecting
Metadata Functionality
No Data Redundancy
Persistent Data Management

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