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What is Expressroom?

Expressroom is a sophisticated content management system developed by Industrial Medium, Inc., built on Java and utilizing XML technologies. At Lattice Group, we harness this robust platform to provide our clients with the essential tools they need to effectively create, manage, and control extensive or complex enterprise-level websites. The system is designed with intuitive and organized controls that facilitate versioning through check-in/check-out processes, covering all aspects of web development, including content, design, and coding. This well-structured methodology significantly improves the content development workflow, especially when multiple contributors are involved, which is often the case in larger projects. Additionally, Expressroom offers a development mode preview feature, allowing for thorough examination prior to the site’s launch, and incorporates vital e-commerce and search functionalities. As Lattice Group specializes in custom solutions, we make use of Expressroom's APIs to enhance its capabilities, adapting the system to cater to diverse application requirements. This versatility positions Expressroom as a crucial component of our strategy, enabling us to deliver effective web solutions tailored to our clients' needs. Moreover, its ability to streamline collaboration among various stakeholders further solidifies its importance in our web development process.

What is D&B Lattice?

D&B Lattice, formerly recognized as Lattice Engines, highlights that effective Account-Based Marketing (ABM) strategies require the capability to collect and systematically arrange extensive data, categorizing it by account, buying center, and contact hierarchies. This organization empowers teams to create targeted campaigns that significantly appeal to both prospects and current customers. Marketers are increasingly utilizing AI technology to predict potential buyers, their likely purchases, and the optimal timing for these transactions. This method goes beyond simple account scoring; it also identifies the formation of buying committees, assesses the purchasing process stage, and presents the most appropriate offers. Campaigns tailored to individual preferences boast engagement rates that are twice as high and closing rates that are three times greater than conventional campaigns. By harnessing AI-driven insights, marketers can craft specific messaging for each persona within key accounts, enabling activation across various channels. Ensuring the success of any ABM program necessitates the secure and responsible management of customer information, which mandates a comprehensive evaluation of the policies governing all technological solutions to guarantee compliance with GDPR and other pertinent regulations. Furthermore, upholding stringent data security measures not only builds trust with clients but also amplifies the overall effectiveness of marketing initiatives, leading to more fruitful outcomes. Ultimately, a commitment to data integrity and security is fundamental for cultivating long-lasting relationships with customers.

Media

Media

Integrations Supported

Eloqua
Marketo
Rippling
Salesforce

Integrations Supported

Eloqua
Marketo
Rippling
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lattice Group

Company Location

United States

Company Website

www.latticegroup.com/products/expressroom

Company Facts

Organization Name

Dun & Bradstreet

Date Founded

1841

Company Location

United States

Company Website

www.lattice-engines.com

Categories and Features

Java CMS

Approval Process Control
Document Management
Indexing
Permission Management
Rich Text Editor
Rule Based Publishing
SEO Management
Search
Template Creation
Version Control

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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