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What is Eyeota?

We deliver audience data that is both addressable and compliant with privacy standards, allowing marketers to reach new customers, enhance marketing analytics, gain valuable insights, and improve the effectiveness of their omnichannel campaigns. This capability allows for the precise identification and engagement of ideal customers across multiple digital platforms. Utilizing the complete potential of your data can significantly drive business growth. By deepening your marketing and advertising strategies through a thorough comprehension of audience data, detailed consumer profile segmentation, and efficient omnichannel targeting designed for specific sectors and seasonal promotions, you can achieve remarkable results. Collaborate with our audience specialists to develop a customized audience strategy that aligns seamlessly with your campaign goals. As a leading global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota addresses the complexities of data silos, enabling smooth integration across various industries, digital channels, and product categories. Our methodology merges online and offline identifiers to produce comprehensive audience-targeting data, equipping both B2B and B2C brands to refine their marketing and advertising initiatives. This ultimately allows brands not only to connect with their target audiences effectively but also to cultivate enduring relationships, thus ensuring sustained engagement and loyalty. By embracing our innovative solutions, brands can stay ahead in the competitive landscape, adapting to changing consumer behaviors and preferences over time.

What is Eureka AI?

Eureka AI presents a cutting-edge enterprise software solution that utilizes artificial intelligence to convert extensive population data into insightful market and risk analyses. The core functionality of the platform is designed to equip businesses with data-driven intelligence that fosters growth and innovation. Omni functions as an advanced market intelligence resource, providing accurate and intricate insights regarding market share and customer demographics through anonymized data that aligns with privacy regulations, representing a coverage of 30–80% of the population. The Explorer feature allows users to create targeted audiences based on an array of detailed data metrics, including credit scores, income levels, socioeconomic factors, and specific interactions with applications, which can be effectively targeted through diverse digital advertising platforms such as programmatic ads, Meta, Google, and TikTok. Furthermore, Spectrum integrates alternative credit data with traditional credit bureau information, potentially enhancing loan approval rates by 10–20% while maintaining a low risk of non-performing loans, thereby streamlining the lending processes for financial institutions. By combining these advanced tools, Eureka AI establishes itself as a pivotal entity in the realm of data intelligence, enabling organizations to make more informed decisions that drive success. This transformative approach allows businesses not only to understand their market better but also to anticipate customer needs effectively.

Media

Media

Integrations Supported

Adform
Adobe Advertising Cloud
Adobe Audience Manager
Amazon Web Services (AWS)
BidTheatre
Google Marketing Platform
Lotame
Nielsen Ad Intel
Permutive
Proximic by Comscore
Quantcast
Roku OS
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Zeta CDP+

Integrations Supported

Meta AI
TikTok
WhatsApp

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Eyeota

Date Founded

2010

Company Location

Singapore

Company Website

www.eyeota.com

Company Facts

Organization Name

Eureka AI

Company Location

United States

Company Website

eureka.ai/

Categories and Features

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