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What is Eyezag?

Eye tracking is a widely used qualitative research method in market analysis, particularly favored by larger corporations that often possess their own specialized laboratories. Consequently, studies that utilize this technique are usually expensive and require significant time commitments, often confined to a limited number of participants and projects. In the realm of examining user interactions on websites and digital interfaces, researchers collect visual data in conjunction with recordings of mouse movements. Given the requirement for costly and specialized equipment, participants typically need to be physically present in a lab setting. This financial strain associated with eye tracking has resulted in its rare application within the UI/UX domain, prompting researchers to explore alternative, more accessible, and budget-friendly methods. The infrequent application of eye tracking highlights the obstacles encountered when attempting to incorporate sophisticated research methodologies into wider design practices, thus limiting innovation in user experience design. As a result, the industry continues to look for effective solutions that can bridge the gap between advanced research tools and practical application.

What is Brainsight?

Brainsight represents a cutting-edge platform that harnesses the power of artificial intelligence to predict attention and monitor eye movements, providing users with critical insights into the perception of visual content during the pivotal first moments of engagement, which in turn allows teams to fine-tune their designs before launching them. Users can easily upload images, videos, or URLs to receive instant feedback through various predictive eye-tracking visualizations, such as heatmaps and gaze plots, along with key performance indicators like Attention Score and Clarity Score, revealing where viewers are likely to direct their focus and how well essential elements communicate their intended messages, thereby reducing uncertainty and minimizing the reliance on costly live user testing. This adaptable platform accommodates a variety of content formats, including images, videos, scrolling user experiences, social media advertisements, display ads, and YouTube thumbnails, while offering AI-driven insights that highlight overlooked areas and suggest improvements for vital messaging, calls to action, and branding components. Moreover, the brand analytics feature transcends mere attention prediction by utilizing AI to monitor logos and text, facilitating the evaluation of brand visibility and audience engagement over time within video content, which ultimately enhances the efficacy of marketing strategies. Through this comprehensive approach, Brainsight equips businesses with the tools necessary for making informed decisions that can greatly enhance their visual communication effectiveness, fostering a deeper connection with their audience. Furthermore, the platform's user-friendly interface ensures that teams can seamlessly integrate these insights into their workflows, making it an invaluable resource for marketers and designers alike.

Media

Media

Integrations Supported

YouTube

Integrations Supported

YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

€199 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Eyezag

Company Location

Germany

Company Website

eyezag.com/eye-tracking/

Company Facts

Organization Name

Brainsight

Date Founded

2022

Company Location

Netherlands

Company Website

www.brainsight.app/

Categories and Features

Categories and Features

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