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What is Eyezag?

Eye tracking is a widely used qualitative research method in market analysis, particularly favored by larger corporations that often possess their own specialized laboratories. Consequently, studies that utilize this technique are usually expensive and require significant time commitments, often confined to a limited number of participants and projects. In the realm of examining user interactions on websites and digital interfaces, researchers collect visual data in conjunction with recordings of mouse movements. Given the requirement for costly and specialized equipment, participants typically need to be physically present in a lab setting. This financial strain associated with eye tracking has resulted in its rare application within the UI/UX domain, prompting researchers to explore alternative, more accessible, and budget-friendly methods. The infrequent application of eye tracking highlights the obstacles encountered when attempting to incorporate sophisticated research methodologies into wider design practices, thus limiting innovation in user experience design. As a result, the industry continues to look for effective solutions that can bridge the gap between advanced research tools and practical application.

What is Eyetracker?

Utilizing both mobile (real-world) and static (screen-based) eye tracking techniques, we provide detailed and accurate insights into how customers interact with various products, highlighting their areas of focus and cognitive involvement, which culminates in actionable recommendations. Unlike conventional research methods that often rely on self-reported data that may only reflect what individuals think they noticed, eye tracking serves as a dependable tool to reveal what truly draws their attention. This advanced technology fosters a more precise understanding of visual engagement, moving beyond the limitations of subjective accounts of viewing experiences. Static eye tracking, also known as fixed eye tracking, employs a system that tracks a participant's eye movements while they are seated in front of a computer display or a life-sized projected image, yielding essential data on visual attention trends. By employing these methods, businesses can more effectively customize their products and marketing tactics based on actual behaviors rather than misconceptions, ultimately enhancing customer satisfaction and engagement. The integration of this technology into market research signifies a paradigm shift towards data-driven decision-making.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Eyezag

Company Location

Germany

Company Website

eyezag.com/eye-tracking/

Company Facts

Organization Name

Eyetracker

Company Location

United Kingdom

Company Website

eyetracker.co.uk

Categories and Features

Categories and Features

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