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What is Falcon-40B?

Falcon-40B is a decoder-only model boasting 40 billion parameters, created by TII and trained on a massive dataset of 1 trillion tokens from RefinedWeb, along with other carefully chosen datasets. It is shared under the Apache 2.0 license, making it accessible for various uses. Why should you consider utilizing Falcon-40B? This model distinguishes itself as the premier open-source choice currently available, outpacing rivals such as LLaMA, StableLM, RedPajama, and MPT, as highlighted by its position on the OpenLLM Leaderboard. Its architecture is optimized for efficient inference and incorporates advanced features like FlashAttention and multiquery functionality, enhancing its performance. Additionally, the flexible Apache 2.0 license allows for commercial utilization without the burden of royalties or limitations. It's essential to recognize that this model is in its raw, pretrained state and is typically recommended to be fine-tuned to achieve the best results for most applications. For those seeking a version that excels in managing general instructions within a conversational context, Falcon-40B-Instruct might serve as a suitable alternative worth considering. Overall, Falcon-40B represents a formidable tool for developers looking to leverage cutting-edge AI technology in their projects.

What is Causality Engine?

Numerous attribution tools can show which advertisements a customer engaged with before completing a purchase, highlighting correlation. However, Causality Engine goes a step further by revealing how much your revenue would have been affected if those advertisements had not been executed, thereby proving causation. By employing causal inference—akin to the statistical methods used in clinical drug studies—we evaluate the actual additional revenue produced by each marketing channel. This methodology guarantees that the outcomes are purely the result of marketing initiatives without any external influences or alterations. The calculations can be easily understood: for example, if Meta indicates a 4.2x ROAS, yet your total revenue remains the same after a 30% reduction in spending, it suggests those conversions would have occurred anyway. Causality Engine accurately quantifies this phenomenon. By integrating your GA4 and Shopify data, you can obtain your preliminary causal analysis in under five minutes. There’s no requirement for tracking pixels, cookies, or complex integrations—just upload your data to identify which channels are genuinely facilitating growth versus those that only take credit for existing gains. The service provides a one-time analysis for $99, and ongoing insights are offered for $299 each month, enabling businesses to continuously monitor their marketing performance and revenue contributions. This approach fosters a deeper understanding of marketing effectiveness over time, allowing for more informed decision-making.

Media

Media

No images available

Integrations Supported

C
C#
C++
CSS
Elixir
Google Analytics
Java
JavaScript
Julia
LM-Kit.NET
Meta Ads
Python
R
Ruby
Rust
SQL
Shopify
Taylor AI
TypeScript
Visual Basic

Integrations Supported

C
C#
C++
CSS
Elixir
Google Analytics
Java
JavaScript
Julia
LM-Kit.NET
Meta Ads
Python
R
Ruby
Rust
SQL
Shopify
Taylor AI
TypeScript
Visual Basic

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

$99/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Technology Innovation Institute (TII)

Date Founded

2018

Company Location

United Arab Emirates

Company Website

www.tii.ae/

Company Facts

Organization Name

Causality Engine

Date Founded

2023

Company Location

Netherlands

Company Website

causalityengine.ai

Categories and Features

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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