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What is FalconMetrics?

FalconMetrics offers an all-encompassing mobile attribution and analytics platform that leverages its proprietary FalconTrack™ technology to meticulously link first-party data from advertising engagements to app installations, all while complying with privacy standards like Apple’s ATT and SKAdNetwork, thus providing insights on which ads effectively drive conversions without the complexity of cumbersome dashboards. The system features lightweight SDKs tailored for Android, iOS, and Flutter, enabling smooth integration with advertising networks and app events, which fosters real-time analytics and optimization within native advertising environments, in addition to supporting event and conversion tracking for user actions such as sign-ups and purchases, while carefully managing IP addresses and identifiers to respect user privacy. Emphasizing a design that prioritizes Flutter, FalconMetrics guarantees rapid deployment, high performance, and consistent support across multiple platforms using a unified codebase. The platform is committed to offering seamless and transparent integration with major advertising networks like Meta, ensuring that all critical conversion data is captured efficiently and effectively for its users. Furthermore, it supplies valuable resources aimed at assisting developers in understanding and navigating privacy laws, all while striving to enhance their advertising performance metrics and achieve better outcomes. This holistic approach not only benefits developers but also fosters a more responsible advertising ecosystem.

What is AppsFlyer?

AppsFlyer provides brands with the tools they need to make informed decisions for both their businesses and their customers through its sophisticated measurement, data analysis, deep linking, engagement solutions, fraud prevention, data clean room capabilities, and privacy-centric technologies. Founded on the principle that companies can enhance customer privacy while delivering outstanding experiences, AppsFlyer enables numerous creators and over 10,000 technology partners to foster stronger and more significant relationships with their customers. By leveraging these innovative solutions, brands can truly elevate their customer engagement and trust. For further information, check out appsflyer.com.

Media

Media

Integrations Supported

Facebook
AppLovin
Appbrew
B2Metric
BI Book
CorralData
Datablast
Degpeg
Desktop.com
Fintel Connect
Freshpaint
IPQS Device Fingerprinting
Mozart Data
Offer18
Singular
Smartly.io
Sourcetable
TROCCO
TrafficGuard
devtodev

Integrations Supported

Facebook
AppLovin
Appbrew
B2Metric
BI Book
CorralData
Datablast
Degpeg
Desktop.com
Fintel Connect
Freshpaint
IPQS Device Fingerprinting
Mozart Data
Offer18
Singular
Smartly.io
Sourcetable
TROCCO
TrafficGuard
devtodev

API Availability

Has API

API Availability

Has API

Pricing Information

$0.05 per conversation
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

FalconMetrics

Date Founded

2025

Company Location

United States

Company Website

www.falconmetrics.io

Company Facts

Organization Name

AppsFlyer

Date Founded

2011

Company Location

United States

Company Website

www.appsflyer.com

Categories and Features

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

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