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What is FalconMetrics?

FalconMetrics offers an all-encompassing mobile attribution and analytics platform that leverages its proprietary FalconTrack™ technology to meticulously link first-party data from advertising engagements to app installations, all while complying with privacy standards like Apple’s ATT and SKAdNetwork, thus providing insights on which ads effectively drive conversions without the complexity of cumbersome dashboards. The system features lightweight SDKs tailored for Android, iOS, and Flutter, enabling smooth integration with advertising networks and app events, which fosters real-time analytics and optimization within native advertising environments, in addition to supporting event and conversion tracking for user actions such as sign-ups and purchases, while carefully managing IP addresses and identifiers to respect user privacy. Emphasizing a design that prioritizes Flutter, FalconMetrics guarantees rapid deployment, high performance, and consistent support across multiple platforms using a unified codebase. The platform is committed to offering seamless and transparent integration with major advertising networks like Meta, ensuring that all critical conversion data is captured efficiently and effectively for its users. Furthermore, it supplies valuable resources aimed at assisting developers in understanding and navigating privacy laws, all while striving to enhance their advertising performance metrics and achieve better outcomes. This holistic approach not only benefits developers but also fosters a more responsible advertising ecosystem.

What is AppsFlyer?

AppsFlyer provides brands with the tools they need to make informed decisions for both their businesses and their customers through its sophisticated measurement, data analysis, deep linking, engagement solutions, fraud prevention, data clean room capabilities, and privacy-centric technologies. Founded on the principle that companies can enhance customer privacy while delivering outstanding experiences, AppsFlyer enables numerous creators and over 10,000 technology partners to foster stronger and more significant relationships with their customers. By leveraging these innovative solutions, brands can truly elevate their customer engagement and trust. For further information, check out appsflyer.com.

Media

Media

Integrations Supported

Facebook
Google Ads

Integrations Supported

Facebook
Amplitude
AppFollow
Appflow
Covver
Desktop.com
INCRMNTAL
JustControl.it
Kayzen
Localytics
Netcore Cloud
NextDNS
RTB House
Segwise
Sprinkle
TUNE
X (Twitter)
devtodev
tvScientific

API Availability

API Availability

Pricing Information

$0.05 per conversation
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

FalconMetrics

Date Founded

2025

Company Location

United States

Company Website

www.falconmetrics.io

Company Facts

Organization Name

AppsFlyer

Date Founded

2011

Company Location

United States

Company Website

www.appsflyer.com

Categories and Features

Categories and Features

Campaign Management

Not specified

Conversion Tracking

Not specified

Data Clean Room

Not specified

Data Collaboration

Not specified

Marketing Attribution

Not specified

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking
Uninstall Tracking

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