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What is Fathom Analytics?

Website analytics should be simple, effective, and prioritize user privacy. Fathom offers a sleek, efficient, and privacy-respecting alternative to Google Analytics. Rather than drowning in complicated reports and gathering excessive personal data about your visitors—which is often unnecessary—our analytics provide a single, lightning-fast dashboard that facilitates rapid business decisions. With our service, you'll gain insights into just the essentials: your most successful content, important referrers, and a few other key metrics. Everything is neatly organized on one screen, making it easy to make quick, data-driven choices. Additionally, because Fathom does not collect personal data and complies with GDPR and CCPA regulations, there is no need for cookie consent notices (in fact, we don’t use cookies at all). Each of our pricing plans offers unlimited access to multiple websites, custom domains, and email reports, allowing you to effortlessly keep track of your business site, side projects, and personal blogs all from a single account. This makes it an adaptable solution for anyone involved in the digital landscape, ensuring you have all the tools you need at your fingertips. Ultimately, Fathom's approach to analytics not only enhances your understanding of your audience but also safeguards their privacy.

What is Amplitude?

Amplitude is a comprehensive digital analytics and AI-powered product intelligence platform designed to help organizations better understand customer behavior, optimize digital experiences, and accelerate product growth. The platform unifies product analytics, marketing analytics, web analytics, session replay, heatmaps, feature experimentation, feature management, guides, surveys, and data governance into a single ecosystem. Its expanding AI capabilities include AI Agents that continuously monitor product performance, AI Feedback that transforms customer comments into actionable insights, AI Assistant for product support, Amplitude MCP for conversational analytics inside AI tools, and Agent Analytics for measuring the effectiveness of AI agents. Instead of manually building dashboards, users can ask natural-language questions about user behavior, conversion funnels, product adoption, or customer friction and receive immediate answers powered by live product data. Amplitude integrates with popular development environments and AI assistants such as Claude, Cursor, GitHub Copilot, Windsurf, Replit, Codex, and other MCP-compatible tools, allowing teams to work directly from their preferred environments. The platform also enables businesses to run A/B tests, personalize experiences, deploy feature flags, collect customer feedback, and measure the business impact of every experiment or product release. Product teams can uncover user journeys, identify retention opportunities, and prioritize development using behavioral analytics, while marketing teams optimize acquisition, engagement, and monetization through unified customer insights. Engineering teams benefit from trusted event data, governance controls, and secure integrations that support faster releases and more reliable experimentation. Enterprise-grade data governance, privacy protections, integrations, and security capabilities ensure that organizations can confidently scale analytics across global teams.

Media

Media

Integrations Supported

DataUnlocker
Adjust
Amazon Redshift
Beam AI
Churned
Finsi
Iterable
Matia
Model Context Protocol (MCP)
Radar
Redocly
RevenueCat
RudderStack
Segwise
Splitmat
Survicate
Userpilot
Zendesk Connect
iMedDoc
mParticle

Integrations Supported

DataUnlocker
Adjust
Amazon Redshift
Beam AI
Churned
Finsi
Iterable
Matia
Model Context Protocol (MCP)
Radar
Redocly
RevenueCat
RudderStack
Segwise
Splitmat
Survicate
Userpilot
Zendesk Connect
iMedDoc
mParticle

API Availability

Has API

API Availability

Has API

Pricing Information

$14 per month
Free Version
Free Trial Offered?

Pricing Information

Free
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Conva Ventures

Company Location

Canada

Company Website

usefathom.com

Company Facts

Organization Name

Amplitude

Date Founded

2012

Company Location

United States

Company Website

amplitude.com

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Product Analytics

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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