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What is Fielo?

Engaging channel partners in your marketing tactics can greatly improve your ability to achieve sustained business growth. However, managing these partnerships introduces a range of complex challenges. Explore how distributed marketing automation can elevate your marketing initiatives and drive revenue growth. This method involves equipping numerous channel partners and franchise owners with tailored marketing materials that they can co-brand, leading to a wide variety of assets that need to be effectively organized. Fielo Market’s digital asset management (DAM) platform plays a crucial role in this scenario. It provides franchisees with a comprehensive suite of resources, including direct mail, downloadable PDFs, marketing emails, social media content, videos, custom landing pages, and tools for event registration. These resources are essential for enabling partners to engage with customers and enhance sales for your brand while ensuring consistency across all marketing channels. Furthermore, by simplifying the asset management process, you can dedicate more time to strategic initiatives that promote growth. Ultimately, this combination of partnership and effective resource management paves the way for a thriving business landscape.

What is Extu?

Extu’s Partner Experience Platform (PexP) is a noteworthy all-in-one solution tailored for channel marketing and incentives, incorporating first, second, and third-party attribution along with through-channel marketing and performance-centric rewards. Its use of predictive analytics and attractive group travel incentives are designed for seamless integration, compliance, and in-house development. Campaigns and lead generation efforts are coordinated via an insights hub, which provides real-time lead notifications, thorough account profiling, intent scoring, performance analytics, and comprehensive ROI tracking from the first click to the ultimate sale. The incentive engine is powerful enough to manage a variety of reward formats, including SPIFFs, rebates, debit cards, merchandise, training incentives, and extravagant travel packages, all facilitated through automated catalogs, leaderboards, quizzes, and specialized reward portals. In addition to these features, Extu offers vital services like expert campaign development, onboarding assistance, meticulous data auditing, strategic consulting, and thorough logistics for incentive travel, all focused on ensuring swift implementation. Consequently, clients have reported remarkable results, such as an impressive 90% partner engagement rate, an average return on investment of 20:1, and substantial growth in key pipeline metrics. This distinctive combination of functionalities establishes PexP as an essential resource for organizations aiming to enhance their partner interactions and marketing efficiency while driving significant business results. Moreover, its comprehensive approach not only streamlines processes but also fosters deeper relationships with partners, ultimately leading to sustained success.

Media

Media

Integrations Supported

LinkedIn

Integrations Supported

LinkedIn

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Fielo

Date Founded

2010

Company Location

Brazil

Company Website

fielo.com

Company Facts

Organization Name

Extu

Date Founded

1994

Company Location

United States

Company Website

extu.com

Categories and Features

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Categories and Features

Employee Recognition

Goals
Leaderboards / Activity Tracking
Manager-to-Peer Recognition
Mention Management
Nominations
Peer-to-Peer Recognition
Performance Management
Rewards Catalog
Rewards Points
Social Recognition
eCards

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