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What is Fig?

Fig bolsters the resilience of Security Operations for modern SOC teams, enabling them to navigate transitions without falling prey to disruptions. While transformations can threaten a SOC’s operational integrity, they can also become a powerful asset; Fig guarantees that both detection and response systems remain functional even amidst changes and intentional adjustments. Drift, which occurs when unintended modifications from upstream sources interfere with detection processes and automations, can leave teams without alerts or direction, leading to prolonged and challenging efforts to diagnose and fix issues. Furthermore, planned updates, such as improvements in SecOps and infrastructure projects, often advance at a deliberate pace to mitigate risks to production systems. To tackle these obstacles, Fig provides teams with tools to detect drift, allowing them to identify when a detection or response fails, while also offering drift repair capabilities that reveal the root cause, suggest solutions, run tests, and enable deployment after receiving approval. Additionally, change modeling features permit teams to simulate proposed changes and assess their prospective impacts before they are executed in a live environment. This all-encompassing strategy guarantees that SOC teams can adeptly manage the intricacies of change, enhancing both their confidence and operational efficiency in the face of evolving challenges. Ultimately, Fig empowers SOC teams not only to respond to change but to leverage it as an opportunity for growth and improvement.

What is Drift?

Drift is a conversational marketing and sales platform that enables businesses to engage website visitors through AI-powered chat experiences. The platform allows companies to replace static lead forms with interactive conversations that help capture and qualify leads in real time. Drift’s AI chat agents greet website visitors, answer questions, and guide potential buyers toward relevant information, meetings, or product demonstrations. By identifying visitors and analyzing engagement signals, the platform helps businesses recognize high-intent prospects and personalize interactions. Drift can also reveal valuable visitor data such as company details, location, and account history, giving sales teams better context for conversations. Once a visitor is identified as a qualified lead, the platform routes them directly to the appropriate sales representative or workflow. This immediate engagement helps shorten sales cycles and improves the overall buyer experience. Drift also provides detailed reporting and analytics that allow teams to track conversation performance, measure engagement, and attribute results to revenue outcomes. Marketing teams can use these insights to optimize their messaging and identify which conversations generate the most qualified leads. The platform integrates with CRM systems, sales engagement tools, and marketing automation platforms to ensure a unified revenue workflow. By enabling real-time communication with website visitors, Drift helps companies turn website traffic into meaningful sales conversations. Ultimately, the platform empowers marketing and sales teams to connect with buyers at the right moment and accelerate pipeline growth.

Media

Media

Integrations Supported

Elasticsearch

Integrations Supported

Aritic Desk
Autoklose
CalendarHero
Causal
Google Analytics
HexaFair
HubSpot Customer Platform
Intellimize
Mailshake
Median Cobrowse
Peaka
Salesforce
Sapling AI Writing Assistant
Seekwell
SendGrid
Shopify
Skypoint AI Platform
Triblio
n8n

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Free
Standard - $50/mo
Pro - $500/mo
Premium - $1500/mo
Enterprise - Chat With Us
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Fig

Date Founded

2025

Company Location

United States

Company Website

www.fig.security/

Company Facts

Organization Name

Salesloft

Date Founded

2011

Company Location

United States

Company Website

www.salesloft.com/platform/drift

Categories and Features

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Lead Nurturing
Lead Scoring
Target Account Identification

AI Customer Service

Not specified

AI Knowledge Base

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Chatbot

Call to Action
Context and Coherence
Human Takeover
Inline Media / Videos
Natural Language Processing
Ready-made Templates
Reporting / Analytics
Social Media Integration

Conversational AI

Not specified

Lead Capture

Dashboard
Lead Notifications
Lead Nurturing
Lead Scoring

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Visitor Identification

Lead Nurturing

Campaign Management
Lead Capture
Lead Notifications
Lead Scoring
Personalization

Marketing

Not specified

Sales Intelligence

CRM Integration
Lead Scoring
Reporting/Analytics

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