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What is FirstParty?

FirstParty operates as a comprehensive platform dedicated to the monetization of data, guiding organizations in the assessment, structuring, and strategic application of their first-party data assets. By employing a validated quantitative methodology, it combines detailed technical documentation of current data with an innovative 16-point quality evaluation and market-opportunity assessment, aimed at revealing intrinsic value and pinpointing applicable use cases. The platform's transformation engine adeptly handles and refines vast quantities of unstructured transaction data, swiftly converting billions of chaotic entries into structured, valuable resources. For practical implementation, FirstParty provides specialized modules designed for both internal applications, which promote data-centric decision-making and improve operational efficiency through insights into customers, products, and processes, and external monetization, where data products are anonymized and packaged to expand market outreach and create additional revenue opportunities. This two-pronged strategy not only enhances data utilization but also paves the way for organizations to creatively harness their existing resources in innovative ways, ultimately driving growth and profitability. By facilitating a seamless integration of data into business strategies, FirstParty empowers companies to stay competitive in a rapidly evolving market landscape.

What is Affinity?

Affinity’s Ad Network represents a groundbreaking platform that utilizes artificial intelligence to revolutionize how publishers and advertisers engage with audiences, extend their reach, and monetize effectively. By breaking down conventional barriers, it offers tailored solutions that accompany consumers through every stage of the purchasing process, from boosting awareness to shaping purchase decisions. The sophisticated publisher suite, driven by AI, not only maximizes programmatic revenue but also harnesses first-party data to enhance subscription figures and optimize workflows for superior efficiency. It integrates seamlessly with existing publisher technologies to gather real-time insights on market trends and competitors, while employing machine-learning algorithms along with customizable rules for yield enhancement, ensuring that only the most intricate exceptions require human oversight. Crafted with precision by a dedicated team of over 100 engineers, the platform prioritizes compliance with privacy regulations such as GDPR and CCPA, all while improving the user experience with intuitive, real-time dashboards showcasing yield gains, subscription growth, and essential operational statistics. Through a commitment to these pivotal elements, Affinity’s Ad Network not only raises the bar in the realm of digital advertising but also paves the way for future innovations in audience engagement strategies.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

FirstParty

Date Founded

2021

Company Location

United States

Company Website

www.firstparty.com

Company Facts

Organization Name

Affinity

Date Founded

2006

Company Location

United States

Company Website

affinity.com

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Categories and Features

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