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What is Fluid CRM?

Fluid CRM is a lightweight customer relationship management tool for small B2B companies. It solves a specific problem: spreadsheets break down once you have more than 30 active deals, but traditional CRMs demand weeks of setup and constant maintenance. Fluid sits in the middle. Structured like a CRM, simple like a spreadsheet. The main workspace is a drag-and-drop pipeline board. Deals move across stages you define, and each card opens into a full view with contact details, company info, notes, activity timeline, and the next scheduled follow-up. A dashboard shows pipeline value by stage, so founders and sales leads can see the health of their pipeline at a glance. Follow-up reminders are central to how Fluid works. Every deal can carry a next action with a due date, which means interested leads never go quiet by accident. This makes Fluid a strong fit for outbound sales teams: several users connect it to tools like Smartlead through the API so that interested replies automatically become deals in the pipeline. Other capabilities include BCC email sync to log conversations against deals, embeddable lead capture forms for websites, in-app automations for repetitive updates, unlimited pipelines and contacts on every plan, and full import and export via CSV. An open API and webhooks support integrations with automation platforms. Setup takes minutes rather than weeks. There is no required onboarding, no per-feature pricing tiers, and no enterprise add-ons. The product is intentionally focused: it does not include email marketing automation or 200-field customization, because it is built for teams of 1 to 10 people, not ops departments. Fluid CRM launched in 2025, is developed in Finland, and is rated 5.0 stars on AppSumo where it powers hundreds small business pipelines.

What is Benchpoint?

Why invest in CRM solutions that only offer a fraction of the features you may not even need? Benchpoint provides essential premium capabilities at a much lower price, specifically designed for startups and small businesses. The streamlined, user-friendly dashboard allows your sales team to easily visualize all ongoing deals, making sales pipeline management straightforward. You can gain crucial insights into deal progression through efficient lead management and scoring. With a simple click, both won and lost deals can be reviewed, enabling you to maintain control over your sales process. By pinpointing areas with stagnant sales, you can take action to ensure your pipeline stays efficient and clear. Connecting your Google or Microsoft account with Benchpoint allows you to oversee all customer interactions from a single, centralized platform. Moreover, the integration with marketing automation tools like Mailchimp simplifies the process of launching email marketing campaigns and distributing bulk emails. This efficient approach not only boosts productivity but also provides you with the tools necessary to effectively drive your business growth. Ultimately, Benchpoint empowers you to focus on what truly matters: scaling your enterprise while minimizing unnecessary expenses.

Media

Media

Integrations Supported

Gmail
Mailchimp
Pabbly Connect

Integrations Supported

Gmail
Mailchimp
Pabbly Connect

API Availability

Has API

API Availability

Has API

Pricing Information

$16
Monthly: €16/month. Annual: €144/year (3 months free). Both plans include every feature.
Free Version
Free Trial Offered?

Pricing Information

$20 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Fluid CRM

Date Founded

2025

Company Location

Finland

Company Website

fluidcrm.io

Company Facts

Organization Name

Benchpoint

Company Website

benchpoint.com

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Categories and Features

Contact Management

Activity Management
Appointment Management
Contact Database
Contact History
Contact Import/Export
Customer Pipeline
Email Marketing
Group Management
Interaction Tracking
Lead Management
Prospecting Tools
Sales Pipeline Management
Search / Filter
Segmentation
Shared Contacts
Social Media Integration

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Sales Forecasting

Competitor Analysis
Correlation Analysis
Dashboard
Dynamic Modeling
Exception Reporting
Graphical Data Presentation
Modeling & Simulation
Performance Metrics
Sales Trend Analysis
Statistical Analysis

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